FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.

Michelle Heath (@michelleheath)

Growth Street Marketing
Founder and CEO
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is changing the way marketers create awareness, build engagement and earn loyalty. As a storyteller, Michelle crafts brand stories that translate into brand love. Her goal is to rid the world of the zillions of poorly planned and executed marketing campaigns and she challenges her clients to think in new ways to connect with their ever changing customers. She earned her marketing chops through strategic marketing leadership and executive roles at Fidelity Investments, J.P. Morgan and E*TRADE and went on to build a variety of high-tech start-ups from scratch, including Currensee, which was acquired by Oanda in 2013. Michelle shares her expertise and opinions through her well-read blog, michelleaheath.com, and is also a guest blogger for VentureFizz and several other marketing blogs. Michelle is a mentor for female entrepreneurs through the MIT "Girls in Tech" program, board advisor for a variety of companies, teacher for Boston Start-Up Institute, featured speaker and panelist for the American Marketing Association and presenter for a variety of conferences, including FutureM and Social Media Breakfast. Connect with Michelle on Twitter @michelleheath @growthstreet and on LinkedIn atwww.linkedin.com/in/michelleheath.