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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 1:45pm - 2:30pm
Programmatic: Disrupting The Disruptors

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Today nearly half of display ads and a rising percentage of social, mobile, and video inventory is being bought and sold programmatically. Is programmatic a necessary step companies need to take as they try to keep up with the current digital landscape. Can you be successful without programmatic buying/selling? How do you balance this data-driven approach with old school human intelligence? Join us as we explore both sides of the coin, and how programmatic is affecting both agencies and publishers in their overall process of media trading.

Moderator
GM

Ginny Marvin (@GinnyMarvin)

Paid Media Reporter, Search Engine Land & Marketing Land
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies.

Speakers
RR

Rob Rasko (@614GroupRob)

CEO and Founder, 614 Group
As a thought leader in the digital marketing industry, Mr. Rasko has focused on some of the major issues that have shaped the industry, specifically with an expertise in digital brand safety through scaled distribution. A distinguished leader in the Ad Tech sector, Rob is currently advisor to the Interactive Advertising Bureau’s  (IAB) Quality Assurance Guidelines (QAG), and Trustworthy Supply Chain efforts and in his prior career... Read More →
JT

Jeremy Tate

VP/Group Director, Media, DigitasLBi
Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions.  In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing.  In addition, Jeremy works with teams across media and analytics capabilities to use programmatic for its rich audience... Read More →

Track Host
AP

Amit Phansalkar (@amitphan)

Chief Data Officer, MassMutual
Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
Data Track - Room 156 A-C 415 Summer St, Boston, MA 02210