Join three 2014 MITX Award winners as they give a more in depth look at the creative campaign that got them one of these prestigious industry awards. Creative Directors from Hill Holliday, White Rhino and Genuine Interactive will discuss the strategy and execution of their winning campaigns, including:
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a B2B marketing campaign that includes a fully responsive, HTML 5 experience,
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a communication plan that started in mass media (TV, Print, Digital) and went all the way to the point of purchase,
- and a creative strategy that seamlessly transitions between apps, signage designs and microsites.
These three companies have the hardware to prove that they have some of the best creative in Boston this year. Now let them show you just how they reached this achievement!