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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 10:30am - 11:15am
The Best of Boston Creative

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Join three 2014 MITX Award winners as they give a more in depth look at the creative campaign that got them one of these prestigious industry awards. Creative Directors from Hill Holliday, White Rhino and Genuine Interactive will discuss the strategy and execution of their winning campaigns, including:

  • a B2B marketing campaign that includes a fully responsive, HTML 5 experience,

  • a communication plan that started in mass media (TV, Print, Digital) and went all the way to the point of purchase,

  • and a creative strategy that seamlessly transitions between apps, signage designs and microsites.
These three companies have the hardware to prove that they have some of the best creative in Boston this year. Now let them show you just how they reached this achievement!
Speakers
CP

Chris Pape (@chrispape)

Executive Creative Director, Genuine Interactive
Chris Pape founded Genuine Interactive in 2005 to help brands and businesses create valuable relationships with their audiences through engaging experiences, not advertising. This new kind of agency didn't yet exist, so Pape created an agency that held multiple areas of expertise and a hyper-collaborative culture. Genuine's agency model lives on the fault lines of converging technologies such as mobile, social, video, and even in the physical... Read More →
DG

Dan Greenwald (@dgreenwald)

Founder and Chief Creative Officer, White Rhino
As founder and chief creative officer of White Rhino, Dan Greenwald has been leading his herd of creative talent since 1990. At a time when B2B was nothing but stock images of conference rooms and cliché slogans, Dan devised a game-changing philosophy called B2Me – treating business audiences like people to stimulate the dopamine rush needed for them to make a buying decision. This approach has been... Read More →
KD

Kevin Daley

SVP, Group Creative Director - Art, Hill Holliday
A long-time creative lead at Hill Holliday, Kevin has overseen integrated campaigns for a diverse roster of clients including Major League Baseball, Dunkin' Donuts, Newsweek, Cadillac, Anheuser-Busch and Liberty Mutual, to name just a few. His work has won virtually every award in the industry, from Cannes, The One Show and Communication Arts to Clios, Kellys and MITX. And he himself was recently recognized by Archive International as one of... Read More →

Track Host
T

Tom Simons

Chairman, PARTNERS+simons
Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person." In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an... Read More →

Thursday September 18, 2014 10:30am - 11:15am
Creative Track - Room 160 A-C 415 Summer St, Boston, MA 02210
  Creative

Attendees (77)