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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 1:45pm - 2:30pm
TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

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When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.​

Speakers
JG

Jessica Gioglio (@savvybostonian)

Social Media Manager, Dunkin' Donuts
Jessica Gioglio is the social media manager for Dunkin' Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin' Donuts' social media strategy acrossFacebook, Twitter, Pinterest,Instagram, Google+, Vine andYouTube.  From producing highly engaging content, to tweeting fans as ^JG, and launching the company's first-ever blog, "Behind the Beans," Jessica enjoys celebrating DD fans and giving... Read More →

Track Host
MM

Mike Proulx (@McProulx)

EVP – Director of Social Media, Hill Holliday
Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
TV & Video Track - Room 153 A-C 415 Summer St, Boston, MA 02210