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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 11:45am - 12:30pm
Art & Science: Creativity vs. Data

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Technological disruption in marketing is inevitable. Automation is permeating media, advertising, and marketing with the promise of delivering the right brand messaging at the right time across all channels. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity?

The question of art vs. science isn’t a new one. The balance between creative strategy and media technology will be what separates winning marketing organizations from the losing ones. Can these two competing schools of thought be brought together? This session is a candid and thought-provoking discussion, featuring leaders from the "math" and "mad" schools of thought.



Speakers
BS

Brendan Stephens (@brendanstephens)

Creative Director, Zipcar
Brendan Stephens is the Creative Director for Zipcar, working with an amazing internal team and external agencies, on all design and copy for the brand. Prior to that he art directed and designed for Rue La La, body+soul magazine, the Boston Globe Sunday Magazine, Natural Health magazine and Kitchen Sink Press. His design and art and creative direction has been recognized by The Webby Awards, The Ad Club's Hatch Awards, The Society of Publication... Read More →
RD

Robert Davis (@heyrobertdavis)

EVP, Strategy, PJA Advertising + Marketing
I love working in an era that I see as defined by an interesting tipping point: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital experiences. On the other hand, it's challenging to organize teams to forget about the technology and instead think very freely about how brands can behave-in the context of peoples lives. When we do, we can find all kinds of fascinating ways to identify and suggest... Read More →
MP

Millie Park (@milliepark)

Sr. Director, Commerce & Community, Zipcar
Millie has spent her career solving business challenges through the innovative use of emerging technologies. Her management consultant background brought her into the world of Customer Relationship Management where she consulted with companies since the early stages of e-commerce. Her focus was to help businesses harness data and technology to better understand customer behavior and drive revenue.  Millie helped grow digital marketing... Read More →

Track Host
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Tom Simons

Chairman, PARTNERS+simons
Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person." In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an... Read More →


Thursday September 18, 2014 11:45am - 12:30pm
Creative Track - Room 160 A-C 415 Summer St, Boston, MA 02210

Attendees (112)