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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 1:30pm - 2:15pm
The Evolution of Sports Sponsorship

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Fragmentation, social media and the second screen have changed how brands interact with teams and their fans. The era of brands employing one approach to sports sponsorship is gone. Brands are now utilizing various assets to engage fans. Join us as brands and teams discuss some of the approaches they are using to deliver sponsorship ideas and solutions that are ownable, unique, social, brand-centric, targeted, extendable, and measurable.


Speakers
CS

Chris Starck (@CStarck)

Director of Corporate Partnerships, Kraft Sports Group
Christopher Starck is the Director of Corporate Partnerships for the Kraft Sports Group.  In his position, he develops and implements multi-facetted marketing programs for partners of the New England Patriots, New England Revolution, and Gillette Stadium.  Chris manages the organization's relationships with industry-leading and Fortune 500 brands including Gillette, Anheuser-Busch, Bank of America, Pepsi, UnitedHealthcare, Verizon... Read More →
JR

Jim Rushton (@jim_rushton)

Former CRO, Miami Dolphins & Principal, Revenue Activation Strategies - Sports
Jim Rushton was the Chief Revenue Officer, Senior Vice President, of Tickets, Corporate Partnerships and Integrated Media for the Miami Dolphins and Sun Life Stadium from 2009 - 2013 (Nov '09 - Jan '12 - SVP Corporate Partnerships and Integrated Media; CRO Jan '12 - Sep '13). In this capacity, he was responsible for all revenue associated with the Miami Dolphins and Sun Life Stadium, including tickets (suite, club, season and individual game... Read More →

Track Host
IK

Isaiah Kacyvenski (@isaiahkaz)

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10
Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development... Read More →


Thursday September 18, 2014 1:30pm - 2:15pm
Sports Marketing Track - Room 156 A-C 415 Summer St, Boston, MA 02210