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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 10:30am - 11:15am
FutureM Keynote: RAJA RAJAMANNAR, CMO, MasterCard

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In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages.  In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old.

With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.

This is a can’t miss session!


Speakers
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Raja Rajamannar (@RajaRajamannar)

Chief Marketing Officer, MasterCard
Raja Rajamannar is chief marketing officer (CMO) for MasterCard.  In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience.  A truly global citizen, he has lived and worked all over the world... Read More →


Wednesday September 17, 2014 10:30am - 11:15am
*FutureM Keynotes - Room 157 A-C 415 Summer St, Boston, MA 02210