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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 3:00pm - 3:45pm
Global Brand Strategy in an Always-On World

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Across the globe, the new expectation is a personalized, mobile and multi-channel experience made possible through the support of big data. But how do you build a global brand marketing strategy in this fragmented, consumer-driven world? In this session, marketing executives from China’s top 10 competitive brands – who are also world-wide leaders in their industries – will share their perspectives on how to stimulate economic growth while achieving sustainable company growth. They will share strategies for adjusting to an omni-channel world, including application of the new marketing skills required, as well as perspectives on preparing for what’s next. In addition, the chairman of IDC China will share his performance analysis of top global brands.  

Speakers in this session include marketing leaders from China’s top competitive brands, including SINOPEC, ICBC, CCB, China Life, China Mobile, Huawei, Haier, ZTE, BOE, Tencent, CEC, Great Wall, and more. They’ll provide insights on the future of marketing and global branding, so don’t miss this session to learn from China’s best!

 


Speakers
LC

Lixin Cheng (@clxala)

Chairman & CEO, ZTE USA
Mr. Lixin Cheng currently serves as Senior Vice President of  ZTE Corporation, President of ZTE North America Mobile Devices Business Unit, and  Chairman and CEO of ZTE USA. Mr. Cheng joined ZTE in June 2010 as President of North America Region of ZTE Corporation and CEO of ZTE USA.Since that time, Cheng has grown the ZTE North America handset business from near zero to the fourth largest smartphone vendor. Cheng oversees all aspects of... Read More →
RV

Rich Vancil (@richvancil)

Group VP, Executive Advisory, IDC
Rich Vancil is IDC's Group Vice President, Executive Advisory Strategies. He leads IDC's research and global outreach that focuses on providing senior technology marketing and sales executives with insights and guidance to improve the productivity and efficiency of their organizations.  Rich started the Executive Advisory Group for IDC with the 2003 introduction of the CMO Advisory Research service, focusing on analysis of marketing... Read More →
MG

Michael Guo

Chief Consultant, Beijing Cloud Valley
Mr. Michael Guo has more than 30 years of international experience in the field of business strategy, business modeling, management consulting, research and general management in a wide range of industries including ICT, manufacturing, finance, insurance, healthcare, automobile, retail, logistics and industrial park development. Mr. Guo served as Managing Partner/Director for Greater China operations of top-notch international... Read More →

Sponsors

Wednesday September 17, 2014 3:00pm - 3:45pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210