Across the globe, the new expectation is a personalized, mobile and multi-channel experience made possible through the support of big data. But how do you build a global brand marketing strategy in this fragmented, consumer-driven world? In this session, marketing executives from China’s top 10 competitive brands – who are also world-wide leaders in their industries – will share their perspectives on how to stimulate economic growth while achieving sustainable company growth. They will share strategies for adjusting to an omni-channel world, including application of the new marketing skills required, as well as perspectives on preparing for what’s next. In addition, the chairman of IDC China will share his performance analysis of top global brands.
Speakers in this session include marketing leaders from China’s top competitive brands, including SINOPEC, ICBC, CCB, China Life, China Mobile, Huawei, Haier, ZTE, BOE, Tencent, CEC, Great Wall, and more. They’ll provide insights on the future of marketing and global branding, so don’t miss this session to learn from China’s best!
