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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 11:45am - 12:30pm
The Future of Mobile: Data-Fueled, Programmatic & Dominant

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As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.

Speakers
MP

Mike Putnam (@michaelputnam)

SVP, American Well
Mike Putnam is Senior Vice President of Consumer Markets at American Well, a leader in telehealth solutions with apps that let people quickly see a doctor on their smartphone. In this role Mike has responsibility for user acquisition using paid, earned and owned media.  Prior to American Well, Mike has held senior leadership roles dealing with mobile, marketing and product management at KAYAK, Rue La La and TripAdvisor.  Mike... Read More →
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Spencer Scott (@spencerescott)

Chief Revenue Officer, Fiksu
Spencer Scott drives global revenue planning and generation for Fiksu and FreeMyApps. Spencer's fire is fueled by his 15+ years of business development efforts with early stage ventures in complex digital ecosystems, including video solutions provider OneScreen and search engine marketing innovator Adverplex. | | Spencer was founder and CEO of ColoAccess, a colocation consulting company, and spent the early part of his career at Verizon and MCI... Read More →

Sponsors

Thursday September 18, 2014 11:45am - 12:30pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210