The modern professional athlete is both an athlete and a business. With the increase in available wearable technologies, mobile platforms, sensors, real-time biometrics and athletic performance data, the professional athletes of today are gaining unlimited access to vital information. This can have a profound impact on both individual athlete and team fitness, training and performance. With all the data that is available - what metrics matter? And when does it get to be too much/distracting? We will also explore how the Reebok CHECKLIGHT team collaborated with athletes, coaches, athletic trainers to impact one team's experience with wearable tech, empowering youth athletes to practice safer play.