FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
Thursday, September 18 • 11:45am - 12:30pm
Game Changer: How Wearable Technology Is Impacting Athletes & Shaping a New Generation

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The modern professional athlete is both an athlete and a business. With the increase in available wearable technologies, mobile platforms, sensors, real-time biometrics and athletic performance data, the professional athletes of today are gaining unlimited access to vital information.  This can have a profound impact on both individual athlete and team fitness, training and performance. With all the data that is available - what metrics matter? And when does it get to be too much/distracting? We will also explore how the Reebok CHECKLIGHT team collaborated with athletes, coaches, athletic trainers to impact one team's experience with wearable tech, empowering youth athletes to practice safer play.  


Elyse Winer (@elysefaith)

Senior Manager, Marketing & Brand, MC10
Elyse Winer is a highly accomplished marketer with experience helping organizations address strategic challenges and build enduring brands. At MC10, Elyse is responsible for marketing next-generation sports, fitness and healthcare products built on the company's unique conformal electronics... Read More →


Shira Springer (@ShiraSpringer)

Investigative & Enterprise Sports Reporter, Boston Globe
Shira Springer is an investigative/enterprise reporter for the Boston Globe’s sports section. She also covers the Winter and Summer Olympics and Boston Marathon. She served as the paper’s Celtics beat writer for several years. Her reporting on the Celtics and the NBA, as well... Read More →

Track Host

Isaiah Kacyvenski (@isaiahkaz)

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10
Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs... Read More →

Thursday September 18, 2014 11:45am - 12:30pm EDT
Sports Marketing Track - Room 156 A-C 415 Summer St, Boston, MA 02210

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