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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 11:45am - 12:30pm
Enhancing the Customer Experience with the Help of Big Data

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Data, data, data – most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? Join us for a discussion of how marketers are harnessing data and predictive analytics to create experiences on and offline that benefit the customer. We’ll hear from two marketers who are using information from in-store visits, call centers, mobile apps and credit card data to evolve products and service in a way that puts the customer first.

Moderator
BS

Benjamin Spiegel (@Nxfxcom)

Senior Partner, Managing Director of Strategy, GroupM
Benjamin is a digital veteran with more than 14 years of experience in advertising. For the past three years, he has led the search practice across Catalyst & the GroupM Network; today, he leads the agency's search and social engagement strategy group. His team is responsible for the integration of Catalyst/GroupM Network's top-tier search and social engagements. Benjamin has been a much sought-after speaker at the top digital conferences... Read More →

Speakers
DD

David Drollette

Senior Director, Analytics, Wayfair
David Drollette joined Wayfair in 2006, holding various roles in finance before moving to lead the business intelligence function.  As Senior Director of Analytics, David oversees the Business Intelligence and Data Science teams, providing global analytical support throughout the enterprise.  David holds a Bachelor's degree in mathematics and physics from Ithaca College.

Track Host
AP

Amit Phansalkar (@amitphan)

Chief Data Officer, MassMutual
Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
Data Track - Room 156 A-C 415 Summer St, Boston, MA 02210

Attendees (180)