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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 10:30am - 11:15am
Sofa vs. Stadium: Smart Stadiums Redefine the Fan Experience

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What is the future of high-tech sports venues? Is it software-driven stadiums or HD and the second screen? The future of sports entertainment will be determined by how teams create in-stadium experiences to engage fans. Join us as we discuss with leading marketers from football, baseball, and basketball how they are evolving the experience in stadiums to pull fans from the creature comforts of their home entertainment system.


Peter Stringer (@peterstringer)

Sr. Director, Digital Media, Boston Celtics
In his capacity as Senior Director of Interactive Media for the Boston Celtics, Peter Stringer (@peterstringer) is responsible for crafting the team's digital marketing, social media and video content strategy. He joined the team as Internet Operations Manager in November 2005. Stringer launched and cultivated the Celtics' digital and social media channels, building an audience of over 8.5 million "Likes" on Facebook (currently the... Read More →

Timothy Zue (@tzue)

VP, Business Development, Boston Red Sox
Tim Zue initially joined the Boston Red Sox in 2003 as a Business Analyst to help provide the financial and analytical support behind a variety of business decisions including but not limited to: ticket pricing, the impact of Fenway Park renovations, the viability of non-baseball events, and many other new business ventures.  He was instrumental in the recent decision to introduce both variable and dynamic pricing at Fenway and led the... Read More →

Alex Tee

Principal, Altitude
Although formally trained as a mechanical engineer, Alex has a strong multi-disciplinary skill set. His greatest enjoyment involves bridging disciplines, understanding people, and helping them fulfill their needs. This curiosity has allowed him to contribute to Altitude in numerous capacities, including as an ethnographic researcher, strategist, and facilitator. His client work includes creating groundbreaking products and systems for Thermo... Read More →

Track Host

Isaiah Kacyvenski (@isaiahkaz)

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10
Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development... Read More →

Thursday September 18, 2014 10:30am - 11:15am
Sports Marketing Track - Room 156 A-C 415 Summer St, Boston, MA 02210