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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 1:45pm - 2:30pm
Data-Driven Personalization

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Consumers engage more deeply and purchase more often from brands and retailers offering personalized experiences across channels. The brands in this panel are working hard to create the perfect shopping experience, promote customer loyalty, and boost revenue.

This session will explore questions like:

  • What are the latest technologies and tactics helping retailers and brands gain insights into their consumers, creating successful digital personalization that drives loyalty?

  • How are brands using customer analytics and real-time web personalization to acquire new customers, keep members engaged and promote member referrals to drive online conversions and revenue?

This presentation will bring the topic to life via brand case studies.

Moderator
CB

Cesar Brea (@cesarbrea)

Author of "Marketing and Sales Analytics" and Founder & Managing Partner, Force Five Partners
Cesar Brea is the founder and managing partner of Force Five Partners, LLC, a marketing analytics consulting firm, and the author of "Marketing and Sales Analytics" (Pearson FT Press 2014).  Cesar works with CMOs and other senior executives in multiple sectors, including retail, media, education, and financial services to build marketing analytics capabilities and drive results with them. Earlier, Cesar was Global Practice Leader... Read More →

Speakers
CB

Catherine Bassett (@cbass8)

Sr. Product Manger, Rue La La
Catherine Bassett is Sr. Product Manger at Rue La La, a leader in the digital private-sale space with a membership base of over 9 million.  Passionate about building products and experiences consumers love, she joined Rue La La in early 2014 and is responsible for managing product development across the Rue La La site. Catherine has almost 20 years of experience in product development, marketing and analytics with fast growing e-commerce... Read More →
IB

Igor Bekker (@igorbekker)

Vice President of E-Commerce, Alex and Ani
Accomplished, talented and visionary leader supported by wide range of expertise in digital marketing, e-commerce operations and technology that merge to drive measurable, sustainable and profitable results for both established and startup corporations including global enterprises. Highly experienced managing major global projects, complex e-commerce projects/development, technical innovation, product distribution, and consumer marketing. ... Read More →

Track Host
RS

Rob Schmults (@schmults)

VP of Ecommerce, Talbots
Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart... Read More →


Tuesday September 16, 2014 1:45pm - 2:30pm
Digital Commerce Track - Room 156 A-C 415 Summer St, Boston, MA 02210