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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 10:30am - 11:15am
The Human Side of Paid Social

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Before it was a platform, the term “social” described a human behavior. So why do brands feel like they have a pass to act like robots?
Our panelists will explore how brands can bridge the gap between creativity and data, analytics, and mechanics by bringing the humanity back into their social interactions – paid as well as organic – and create a cohesive brand tone that is distinctly real and relevant. After all, that’s what consumers are looking for when they login to their “social” platforms.

Moderator
BB

Brian Babineau (@BrianBab21)

EVP Social & Content Solutions, Arnold Worldwide
Brian Babineau is the EVP of Social and Content Solutions at Arnold Worldwide.  His team at Arnold focuses on translating brands into stories that can be brought to life through content and social media to drive business results for clients such as Carnival Cruise Lines, Jack Daniel's, New Balance, Progressive and Tyson Foods.  Prior to Arnold, he spent 4 years at Digital Influence Group and 10 years at Digitas, focused on digital... Read More →

Speakers
DS

Dan Slagen (@DanSlagen)

CMO, HourlyNerd
Dan is currently CMO of HourlyNerd, based in Boston. With successes in building and scaling comprehensive marketing teams, Dan has been fortunate enough to lead teams at Wayfair, HubSpot, Nanigans and Rock Coast Media (sold to AMP Agency). In addition to marketing experience both on and offline, Dan has forged partnerships with over 60 companies including Google, Salesforce, Facebook, Twitter and LinkedIn. A frequent speaker at... Read More →
JB

Jonathan Beamer (@jlbeamer)

Business Leader, Marketing Innovation, Progressive Insurance
Jonathan joined Progressive in 2011 to lead marketing brand strategy and execution of that strategy across digital channels. During his time at Progressive, he's worked to extend the Superstore campaign, created the foundation of the Box direct response campaign, and strengthened their digital and social media presence, including launching Progressive's first digital only campaign, Babyman. Prior to his work at Progressive, he was an... Read More →
NJ

Nigel Jacob (@nsjacob)

Co-Chair, Mayor's Office of New Urban Mechanics
With an extensive background in collaborative, citizen-facing technology projects, Nigel Jacob co-founded the Office of New Urban Mechanics -  a civic innovation incubator and R&D Lab within Boston's City Hall.  Nigel has also served as Mayor Menino's advisor on emerging technologies. In both of these roles, Nigel worked to develop new models of innovation for cities in the 21st century.  Prior to joining the City of Boston... Read More →

Track Host
MW

Monica Wright (@monicawright)

Director of Audience Engagement, Search Engine Land and Marketing Land
Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social... Read More →


Tuesday September 16, 2014 10:30am - 11:15am
Paid & Earned Media Track - Room 153 A-C 415 Summer St, Boston, MA 02210