Before it was a platform, the term “social” described a human behavior. So why do brands feel like they have a pass to act like robots?
Our panelists will explore how brands can bridge the gap between creativity and data, analytics, and mechanics by bringing the humanity back into their social interactions – paid as well as organic – and create a cohesive brand tone that is distinctly real and relevant. After all, that’s what consumers are looking for when they login to their “social” platforms.
