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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 10:30am - 11:15am
The Right Audience. The Right Time. The right @#*!?

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Ad tech industry has developed amazing technologies for tracking, targeting and buying audiences. But once you've got your audience, what do you say to them and how?

Based on Celtra’s extensive recent eye tracking study exploring the impact of environment, ad format types, and different advertising techniques on the ad performance, we'll discuss:

  • The ability of ads to attract and keep consumer attention,
  • The importance of the message and the media,
  • And how ad tech can help advertisers say the right thing when they are finally standing in front of their desired audiences."



Adam Cahill (@adamcahill)

EVP, Chief Digital Officer, Hill Holiday
Named a Media All-Star by Adweek and a Media Maven by The Ad Club, Adam focuses our agency’s digital strategy and philosophy around how brands are experienced by people in digital environments. He is responsible for identifying emerging trends, encouraging innovation among our clients, and helping foster success in the adtech start-up community through advisory roles with Angel Street Capital, BridgetTwoWorlds, Azigo and his launching of... Read More →

Matevz Klanjsek (@hyperhandsome)

Chief Product Officer & Co-founder, Celtra Inc
Matevz sets the overall product strategy and is responsible for product design, development and marketing. With 15 years of digital advertising experience, he spearheads Celtra’s product innovation, having conceived and introduced to the market innovative new ad products, such as Rich Media Post for Facebook and a new generation of ad formats for Angry Birds.

Sarah Fay (@sarahfayboston)

Former CEO, Aegis Media North America
Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of... Read More →

Sean Corcoran (@SeanCor)

SVP, Director of Digital Media and Social Influence, Mediahub/Mullen
Sean Corcoran drives the digital vision for Mullen using his experience in online advertising, social marketing, emerging media, and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including Phillips, AOL, Radio Shack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal, and Mars. Prior to joining Mullen, Sean spearheaded social... Read More →

Shaun Farrar (@shaunfarrar)

SVP, Director of Digital Media Innovation, Havas Media
Shaun is a media veteran with over 15 years of digital experience with passion for managing large scale, blue chip clients. He has led the creation of award winning partnerships with top publishers such as Google/YouTube, Yahoo, Aol and Microsoft. He thrives on media creativity, innovation, analytics and performance. He has a thirst for unique insights/knowledge and possesses a overall sense of curiosity. He wants to know the how and the why... Read More →


Tuesday September 16, 2014 10:30am - 11:15am
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210