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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 3:00pm - 3:45pm
Everything You Didn't Know About Marketing to Millennials

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Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever - they have a freakish devotion to personalizing things. In this session, we'll examine the key truths for marketing to today's Millennials. And we'll examine examples of brands that are already doing a great job reaching the so-called “Connected Generation.”


Speakers
JK

Jake Katz (@iamjakekatz)

VP Audience Insights & Strategy, REVOLT TV
Jake Katz is REVOLT's Vice President of Audience Insights & Strategy. He is a key player at the forefront of the Millennial conversation, and serves as REVOLT's touchstone to the brand's audience for both internal creatives and external partners. | | Katz was formerly General Manager of Ypulse, a youth market research firm, tasked with consulting the leading brands in media and entertainment, retail, food and beverage, and automotive, to... Read More →
MD

Maureen Dawson (@mrosedawson)

Senior Manager, Consumer Research & Analytics, AOL
Maureen Dawson, as Senior Manager of Consumer Analytics and Research, infuses the voice of the consumer throughout AOL.  She is responsible for advertising effectiveness research, uncovering insights and evaluating ROI for AOL’s advertiser and agency clients.   In addition, she has worked on ground-breaking primary research initiatives spanning mobile, millennials, and seasonal shopping, sharing the findings at recent... Read More →
CJ

Cynthia Jensen

SVP Media Operations, INNOCEAN
Cynthia manages media operations for Hyundai Motor America and Kia Motors America with a keen focus on strategic development and media agency oversight. Cynthia's guiding convention is targeting the message to valuable consumers via their chosen channels of consumption and influence. She powers this approach with a passion that enables Hyundai and Kia media communications to compete at levels of breakthrough... Read More →

Track Host
SM

Scott Monty (@ScottMonty)

EVP of Strategy, SHIFT Communications
As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
Customer Insights Track - Room 162 A-B 415 Summer St, Boston, MA 02210