Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever - they have a freakish devotion to personalizing things. In this session, we'll examine the key truths for marketing to today's Millennials. And we'll examine examples of brands that are already doing a great job reaching the so-called “Connected Generation.”
