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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 3:00pm - 3:45pm
Appification of the Web

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Appification: The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality. 

As mobile is starting to outpace the web in almost every measurable metric, companies are catching up quickly to the mobile marketing movement. But, instead of thinking how to display current web properties in a mobile friendly manner, the discussion has quickly advanced to how to make the web more more app-like in its rich functionality, leading to the idea of “appification.” Attend this discussion to learn how industry leaders are adapting to this change and how the transition toward a multi-screen/appified world is becoming ever more prevalent in user experience, marketing, and mobile strategies.

 


Moderator
RA

Raj Aggarwal (@analyticsraj)

CEO, Localytics
Raj is the CEO and Co-Founder of Localytics. Under Raj's leadership, Localytics has become the leading and most powerful marketing and analytics platform for apps and secured key partnerships with some of the world's most well-known brands, including Microsoft and The New York Times. Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with... Read More →

Speakers
AM

Adam Medros (@adammedros)

SVP Global Product, TripAdvisor
Adam Medros heads worldwide product development for TripAdvisor. Since joining TripAdvisor in 2004, Adam has overseen improvements to core functionality, content operations, international expansion, and development of a wide variety of travel planning features including the TripAdvisor and City Guides mobile apps on iOS and Android, the "Trip Friends" social features, and Facebook Instant Personalization on TripAdvisor.  Prior to joining... Read More →
RD

Rishi Dean (@rishidean)

VP, Product, Sittercity
Rishi Dean is a seasoned entrepreneur with experience in getting companies off the ground. He currently serves as the VP Product for the online child care marketplace, Sittercity, and prior to that as SVP Product for the leading Facebook marketing firm, Nanigans. Rishi was also on the founding team at Visible Measures, where he spearheaded the core technology and pioneered methods to unify measurement of paid, owned, and earned media... Read More →

Track Host
CG

Chuck Goldman (@ChuckyG)

Executive Director, frog US
Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
Mobility Track - Room 160 A-C 415 Summer St, Boston, MA 02210