As mobile is starting to outpace the web in almost every measurable metric, companies are catching up quickly to the mobile marketing movement. But, instead of thinking how to display current web properties in a mobile friendly manner, the discussion has quickly advanced to how to make the web more more app-like in its rich functionality, leading to the idea of “appification.” Attend this discussion to learn how industry leaders are adapting to this change and how the transition toward a multi-screen/appified world is becoming ever more prevalent in user experience, marketing, and mobile strategies.
