FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 1:30pm - 2:15pm
Transforming the Way Large & Small Companies Connect & Engage Their Prospects

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Consumers are savvier and more connected than ever. They are more likely to rely on information from social media sources than ever before. As quality content becomes a priority for today’s consumer, content marketing - by way of advertising - gains greater significance. Therefore, it’s more important than ever for marketers to have a very clear understanding of their audience, in order to become a valuable resource. Penry Price will give insight into the critical role context plays for brands seeking, not only to engage, but to also gain true believers in their brand. Price will provide perspective on the consumption and engagement habits of today’s global professional, and offer best practices on how to authentically build long lasting relationships that result in true impact.


Penry Price (@PenryPrice)

VP of Global Sales, Marketing Solutions, LinkedIn
Penry Price is the vice president of global sales for LinkedIn's Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His... Read More →

Track Host

Michelle Heath (@michelleheath)

Founder and CEO, Growth Street Marketing
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is changing the way marketers create awareness, build engagement... Read More →

Thursday September 18, 2014 1:30pm - 2:15pm EDT
Engaging Content Track - Room 162 A-B 415 Summer St, Boston, MA 02210

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