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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 11:45am - 12:30pm
Real-Time Marketing Strategies: Do's & Don'ts

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A number of the latest studies state that using real-time marketing (RTM) strategies increases customer interest and positivity about your brand, grows recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it’s nothing new. It’s a way of thinking that goes to the heart of your brand's values and creates meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with the right customers, in the right place, at the right time, through relevant content.

What is different are the channels marketers are using to connect with the customer, as well as the customer’s expectations of immediacy of response…. and the staggering increase of digital noise each year. To be heard in that noise, marketers need to be responsive, flexible, and creative like never before. In this session, Ekaterina Walter will present data, examples, and do’s and don'ts of real-time marketing.

Speakers
EW

Ekaterina Walter (@Ekaterina)

Business and Marketing Innovator
Ekaterina Walter  led strategic and marketing innovation for brands such as Intel and Accenture, as well as served as an advisor to a number of successful startups. She is an international speaker and author of the  Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg " and co-author of "The Power of Visual Storytelling: How to Use... Read More →

Track Host
MW

Monica Wright (@monicawright)

Director of Audience Engagement, Search Engine Land and Marketing Land
Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social... Read More →


Tuesday September 16, 2014 11:45am - 12:30pm
Paid & Earned Media Track - Room 153 A-C 415 Summer St, Boston, MA 02210