A number of the latest studies state that using real-time marketing (RTM) strategies increases customer interest and positivity about your brand, grows recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it’s nothing new. It’s a way of thinking that goes to the heart of your brand's values and creates meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with the right customers, in the right place, at the right time, through relevant content.
What is different are the channels marketers are using to connect with the customer, as well as the customer’s expectations of immediacy of response…. and the staggering increase of digital noise each year. To be heard in that noise, marketers need to be responsive, flexible, and creative like never before. In this session, Ekaterina Walter will present data, examples, and do’s and don'ts of real-time marketing.
