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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 10:30am - 11:15am
The Content-Powered Organization

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Global footwear and apparel retailer New Balance worked to rethink not only the ways in which content is created and distributed, but also the ways in which it can connect parts of the organization. From working with product development teams to tell better stories about their shoes, to collaborations with event activation teams to bring the brand to life, to content-powered partnerships with Zappos and Amazon that link marketing with channel sales, New Balance is working to embed cross-departmental content creation into its DNA.

Speakers
IF

Ian Fitzpatrick (@ianfitzpatrick)

Chief Strategy Officer, Almighty
Fitzpatrick is a founding partner at Almighty, where he heads up a research and strategy practice charged with designing more-relevant experiences, services and systems centered on user needs and behaviors. In his ten years at Almighty, Fitzpatrick has led initiatives at the intersection of physical and digital for clients like New Balance, L.L.Bean, LoJack Corporation, DavidsTea, Georgia-Pacific, TJX, Disney Parks and Resorts, Al Gore's Climate... Read More →
PC

Patrick Cassidy (@patrickecassidy)

Head of Global Digital Brand Marketing, New Balance
Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions. Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At... Read More →

Track Host
MH

Michelle Heath (@michelleheath)

Founder and CEO, Growth Street Marketing
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is... Read More →


Thursday September 18, 2014 10:30am - 11:15am
Engaging Content Track - Room 162 A-B 415 Summer St, Boston, MA 02210

Attendees (168)