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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 10:30am - 11:15am
The Mobile Commerce Revolution

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Mobile commerce has reached and will soon pass its tipping point: more than 60% of the U.S. population now owns smartphones. But mobile commerce is much more about consumer behavior and our daily lives than simply understanding social media and mobile apps. Let's discuss what you need to know to capitalize on history's greatest shifts in human behavior and commerce - from infrastructure to culture, learn how to create your strategy for tactical success.


Tom Webster (@webby2001)

Co-Author, "The Mobile Commerce Revolution" & VP of Strategy, Edison Research
TOM WEBSTER is Vice President  of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has more than 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America... Read More →

Track Host

Rob Schmults (@schmults)

VP of Ecommerce, Talbots
Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart... Read More →

Tuesday September 16, 2014 10:30am - 11:15am
Digital Commerce Track - Room 156 A-C 415 Summer St, Boston, MA 02210