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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 11:45am - 12:30pm
After Omni-Channel: Preparing for Digital Context

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All consumers are digital consumers; yet most companies don’t have the strategic tools to deliver against what consumers will want next. What makes a digital consumer is not demographics or psychographics. It’s behavior - and there are new patterns for thinking and doing that almost all digital consumers engage in.

In this in-depth presentation of digital ethnographic research conducted for The Digital Consumer Collaborative, we’ll describe how consumers think when assisted by digital devices and its impact on their decision-making, their ability to act spontaneously when a thought arises, their ability to “queue,” and their expectations from digital in the next three years. We’ll describe the movement away from omni-channel to digital context.

This presentation will help you

  • Think about digital context and its impact on technology and marketing strategy

  • Learn how the customer journey and other strategic concepts must progress to address shifts in consumer decision-making

  • Think about what makes a “created” moment

  • Design research to go deep into the future of how people will behave


In addition, we’ll describe the Digital Consumer Collaborative. Find out how 10 companies collaborate together to go deep into the digital consumer life.

Speakers
MW

Martie Woods (@Martie_Woods)

Lead Strategist, Thought Leadership, Stone Mantel
At Stone Mantel, Martie leads our Digital Consumer Collaborative -  a yearlong, cross-industry initiative designed to predict where the digital consumer is headed. She also works on client engagements and leads our expertise in financial services. Martie has presented at numerous conferences and written several articles on the topic of customer strategy.  Prior to joining Stone Mantel, Martie served as Chief Experience Officer at... Read More →
SS

Stacey Symonds (@ssymonds999)

Senior Director of Consumer Insights, Orbitz Worldwide
Stacey Symonds is currently the Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a wide range of internal business leaders to integrate the voice of the customer into day to day running of the business as well as strategic planning. She has over 15 years of experience in client-side customer insights, brand strategy, and market analysis through her roles at GM, Capital One and Lands' End prior to... Read More →

Track Host
SM

Scott Monty (@ScottMonty)

EVP of Strategy, SHIFT Communications
As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
Customer Insights Track - Room 162 A-B 415 Summer St, Boston, MA 02210