All consumers are digital consumers; yet most companies don’t have the strategic tools to deliver against what consumers will want next. What makes a digital consumer is not demographics or psychographics. It’s behavior - and there are new patterns for thinking and doing that almost all digital consumers engage in.
In this in-depth presentation of digital ethnographic research conducted for The Digital Consumer Collaborative, we’ll describe how consumers think when assisted by digital devices and its impact on their decision-making, their ability to act spontaneously when a thought arises, their ability to “queue,” and their expectations from digital in the next three years. We’ll describe the movement away from omni-channel to digital context.
This presentation will help you
Think about digital context and its impact on technology and marketing strategy
Learn how the customer journey and other strategic concepts must progress to address shifts in consumer decision-making
Think about what makes a “created” moment
Design research to go deep into the future of how people will behave