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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 1:45pm - 2:30pm
MITX Up "Shark Tank" Startup Competition

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We’re putting some of the MITX Up startups to the test! Not familiar with MITX Up? It’s a program that brings together marketing experts and startups from local accelerator programs at a monthly marketing hackathon. At these hackathons, teams of veteran marketers are matched with startups and tasked with providing real-time, strategic, and tactical ideas that can help increase the chances of success for these entrepreneurs. It’s a win-win (and fun to boot!): Startups gain invaluable marketing, communications, and biz dev-related tips; while marketing experts help top-notch entrepreneurs in ways their "day job" may never allow... and new business relationships are made.

In this session, watch as three MITX Up alumni take what they’ve learned through our program, pitch to a panel of judges - “Shark Tank” style - and vie for the winning spot.


Brad McNamara (@carfreebrad)

Co-Founder, Freight Farms Inc.
Brad McNamara has been the co-founder of several successful ventures in the marketing and entertainment spaces. As a champion for sustainability and eco-friendly practices, Brad has deftly combined his business and marketing background to help bring his latest company, Freight Farms, to the world stage. He and his co-founder, Jon Friedman, have developed a product that allows any business or individual to grow a high-volume of... Read More →

David Beisel (@davidbeisel)

Partner, NextView Ventures
David Beisel is a Partner at NextView Ventures, a seed-stage venture capital firm which helps Internet founders get their companies off to the best possible start. David was previously a VP at Venrock and a Principal at Masthead Venture Partners. He also co-founded Sombasa Media, an e-mail marketing company successfully acquired by About.com where David served as VP Marketing.

Frank Gruber (@FrankGruber)

CEO and co-founder, TechCocktail
FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like... Read More →

Robert Goldberg (@neumitra)

Founder, Neumitra
Robert Goldberg used neuroimaging methods for over a decade to examine the human brain and how frontal cortex mediates our multisensory experiences of sounds, photos, videos, tastes, and touches. As a researcher in Brain and Cognitive Sciences at MIT, he became interested in wearable, connected technologies for brain health and performance based on his own family history. Rob founded Neumitra to measure and manage the autonomic nervous system... Read More →

Pete Andrews (@petercandrews)

Co-Founder, MITX Up & Founding Partner, Plain English
Pete is a Founding Partner at Plain English, a technically-minded creative shop that's hell-bent on designing and building more meaningful things, regardless of medium or discipline. Plain English was born from an idea that there are better ways to make great things amid this #GoldenAgeOfBullshit. Prior to starting Plain English, Andrews spent his years in the big ad world as a Creative Director, Technologist, Brand Strategist and has had titles... Read More →

Richie Bavasso

Chief Commercial Officer, Artaic, LLC / PillStream
Mr. Bavasso is one of the early pioneers of use of devices and the web as tools to support sales and marketing strategies and tactics. Since 1999, he has worked with life science clients globally to introduce the Closed Loop Marketing (CLM) function. He has set procedure and precedent in the areas of content development, business rule driven content management, and mobile technology. A frequent speaker at industry conferences and events, Mr... Read More →

Scott Savitz

Founder and Managing Partner, Data Point Capital
Scott Savitz is the Founder and Managing Partner of Data Point Capital, an investment firm focused on the internet. Scott is a strong advocate of entrepreneurship and innovation, especially where it aims to raise the bar on the consumer experience. Scott is also the founder and former CEO of Shoebuy.com. Scott founded Shoebuy in 1999, and served as its CEO through its sale to IAC. Under his guidance, Shoebuy grew on average over 55% a year... Read More →

Track Host

Rudina Seseri (@rudina11)

Partner, Fairhaven Capital
Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School. | Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic... Read More →

Tuesday September 16, 2014 1:45pm - 2:30pm
Startup Review Track - Room 160 A-C 415 Summer St, Boston, MA 02210