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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 11:45am - 12:30pm
The Idea is the Easy Part: Selling Innovative Ideas

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You've got a big idea. A big BIG idea. But there's no budget. The people around you think it's impossible. The schedule is a mess. Your client wants a product spot that looks exactly like last year's spot, “but fresher.” How do you keep your idea alive with all of the forces arrayed to kill it? Join Ben Jones from Google and Matt Lindley from Sapient as they discuss how to sell through innovative ideas in a world that claims to want them, but kills them off with gleeful relish.


Ben Jones (@harperjones)

Creative Director, Google
Ben is a Creative Director at Google.  He works with brands and their creative and media agencies to build their brands by drawing on the best of technology, media and storytelling.  His work takes him inside virtually all of the major US advertisers and the top advertising agencies, helping shape them for this digital/mobile age. His past life includes being the Dean of Admissions at Bennington College, building a network of early... Read More →

Track Host

Matt Lindley

Director of Innovation, SapientNitro
His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.   Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding... Read More →

Thursday September 18, 2014 11:45am - 12:30pm
Innovation Track - Room 153 A-C 415 Summer St, Boston, MA 02210