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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 4:15pm - 5:00pm
FutureM Keynote: EVAN GREENE, CMO, The Recording Academy (The GRAMMYs)

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DIGITAL MARKETING & THE GRAMMY BRAND

During his keynote address, Evan Greene will share insights on the increasingly important role data plays in experiential brand marketing. In addition, he’ll discuss the ways digital and social have contributed to the success of the evolving GRAMMY brand. This includes a dynamic social strategy, a focus on the production of innovative content programs, relationships with social platforms, as well as partnerships with relevant music sites including (but not limited to) Spotify. Pandora, Shazam, and iTunes. These coordinated efforts help keep the GRAMMY brand relevant and connected to its core audience during the other 364 days of the year.

Speakers
EG

Evan Greene (@hopeandchange)

Chief Marketing Officer, The Recording Academy
As The Recording Academy's Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music - the GRAMMY.  Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue.  With extensive experience in advertising, branding... Read More →


Wednesday September 17, 2014 4:15pm - 5:00pm
*FutureM Keynotes - Room 157 A-C 415 Summer St, Boston, MA 02210