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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 10:30am - 11:15am
Creating a Culture of Innovation

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Growth comes from making the bold move first, and bold moves spring from a culture of innovation: listening more carefully outside and strategically pushing things further and faster inside. To change industries we have to uncover new ideas and creatively evolve them to be distinct and own-able. If it is not a natural evolution, then the ideas may not connect with customers, but if the ideas are not sufficiently evolved, then our clients cannot own them. Our experience with radical innovation shows that to drive growth we have to constantly strive for a more perfect union of empathy, data, and inspiration. Join this session to learn from an innovation leader committed to finding new ways to make life better.

Speakers
HW

Harry West (@hwest2020)

Senior Partner, Prophet
Harry West leads Customer Experience Design and Innovation at Prophet: creating customer experiences and products that work better for people, deliver on brand promise and grow businesses.  Harry has lived design and innovation for over twenty-five years. Working with P&G he helped create Swiffer, and working with BBVA he helped create their new Customer Centric Banking system. From consumer packaged goods to banking he helps... Read More →

Track Host
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Matt Lindley

Director of Innovation, SapientNitro
His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.   Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding... Read More →


Thursday September 18, 2014 10:30am - 11:15am
Innovation Track - Room 153 A-C 415 Summer St, Boston, MA 02210