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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 11:45am - 12:30pm
The Future of Storytelling

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Marketers are always trying to stay ahead of the curve when it comes to storytelling. As multimedia and cross-channel promotion grow increasingly more popular, it begs the question, how do we keep storytelling creative and compelling? This panel will explore this future through three unique lens: social, visual, and educational. By parsing the different elements of the story, we can see how they will eventually come together as lines blur and the narrative becomes all that much more important. This panel will explore the future of storytelling with those who have done it best.

Moderator
BG

Ben Grossman (@BenGrossman)

VP, Strategy Director, Jack Morton Worldwide
Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has worked to set strategy and develop initiatives for brands including Subway Restaurants, P&G, Lady Gaga's Born This Way Foundation, Bombardier and Liberty Mutual. Ben has also been tapped to present at the Consumer Electronics Show, for Microsoft and at numerous other trade events. Reporters from publications... Read More →

Speakers
CO

Chad O'Connor (@chadoconnor)

Adjunct Professor of Communication Studies, Northeastern University
Chad O'Connor is a Boston based consultant, lecturer and thinker offering strategy and communication expertise to business, startup, nonprofit, government or individual clients in areas such as presentation coaching, pitching, executive ghost writing, strategic messaging, PR, and organizational communication improvement and culture. Chad teaches grad and undergrad communication courses at Northeastern University, where he also mentors for the... Read More →
JL

Jenna Lebel (@JennaL15)

Director, Social Marketing & Head, Social Media Center of Excellence, Liberty Mutual
Jenna Lebel is the Director of Social Media at Liberty Mutual Insurance. Since joining Liberty Mutual Insurance in 2013, Jenna led the social marketing activation of the company's Team USA sponsorship at the 2014 Winter Olympic Games in Sochi. Her work on the RISE campaign for the Olympics was covered in AdAge, AdWeek, USA Today, Boston Globe, Sports Business Journal, and more. Jenna has also helped Liberty Mutual establish a Social Media... Read More →
MF

Mike Farber (@mfarbs)

Partner, LaunchSquad
Mike loves a good story. He's a partner at LaunchSquad, a communications agency in Boston, San Francisco and New York with a special hankering for companies that think big and act bigger.

Track Host
MH

Michelle Heath (@michelleheath)

Founder and CEO, Growth Street Marketing
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is... Read More →


Thursday September 18, 2014 11:45am - 12:30pm
Engaging Content Track - Room 162 A-B 415 Summer St, Boston, MA 02210