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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 1:30pm - 2:15pm
What TED Talks Can Teach You About the Future of Marketing

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Learn how TED is changing people's expectations of communications, what makes great TED talks succeed, and how the principles underlying that success can be applied to business communication. Tamsen Webster will share what she has learned about TED talks from prepping speakers for TEDxCambridge, and map that to specific principles and tools that the audience can immediately apply.

Speakers
TW

Tamsen Webster (@tamadear)

Executive Producer, TEDxCambridge
Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker, consultant, coach, and writer, Tamsen regularly presents on how to differentiate your brand, how to sell from the stage (without selling from the stage!), and how to... Read More →

Track Host
ML

Matt Lindley

Director of Innovation, SapientNitro
His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.   Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding... Read More →


Thursday September 18, 2014 1:30pm - 2:15pm
Innovation Track - Room 153 A-C 415 Summer St, Boston, MA 02210