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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 1:45pm - 2:30pm
How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers

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Today 1.8 billion photos will be shared on social media through camera phones. Wearables like Google Glass, Apple iWatch, and the Narrative life-logging clip will accelerate the torrent of images. These photos represent the new normal in how we communicate and what we pay attention to on Twitter, Facebook, and Instagram. Come and learn how the new technology of image-recognition is helping brands "read" these photos and engage with the customers who post them.  


David Rose (@davidrose)

Lecturer and Researcher, MIT Media Lab & Author of "Enchanted Objects: Design, Human Desire, and the Internet of Things"
David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.  David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects,  focuses on the future of the internet of things, and how... Read More →

Track Host

Chuck Goldman (@ChuckyG)

Executive Director, frog US
Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to... Read More →

Wednesday September 17, 2014 1:45pm - 2:30pm
Mobility Track - Room 160 A-C 415 Summer St, Boston, MA 02210