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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 11:45am - 12:30pm
Selling to the CMO

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Are you part of a start-up looking to sell to the CMO? Whether you're targeting your product or service to enterprise or consumer companies and their CMOs - this session will give you insight and tips for what it takes to get in the door and generate business. The discussion will feature a start-up that's been successful selling to the CMO, an investor whose portfolio includes several companies that sell to CMO's, the CMO of a fast growing enterprise software company, and the CMO of a major brand.


Moderator
RS

Rudina Seseri (@rudina11)

Partner, Fairhaven Capital
Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School. | Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic... Read More →

Speakers
JA

Jim Anderson (@jvanderson)

CEO, SocialFlow
Jim Anderson has a distinguished track record in technology, with a 20-plus year career spanning the development, productization, and sale of technology solutions in both B2B and B2C environments. He has spent the past six years on the cutting edge of social media, and over that time has been helping marketers effectively use technology to power their social media efforts. Prior to SocialFlow, Jim was Chief Operating Officer of Vitrue, where... Read More →
MT

Michael Troiano (@miketrap)

Chief Marketing Officer, Actifio
Mike Troiano is the Chief Marketing Officer of Actifio, a hyper-growth enterprise technology company changing the way customers around the world manage their data. He spent his early career at premiere New York ad agencies on brands including Coca-Cola, AT&T, and Taco Bell, and was named the founding CEO of Ogilvy & Mather Interactive in 1995. He later served as the president of NASDAQ-listed systems integrator Primix Solutions, and on... Read More →
VL

Victor Lee (@vlee)

VP, Digital Marketing, Hasbro
ictor Lee leads Hasbro’s Global Digital Marketing group and is responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Littlest Pet Shop and others.  In this role he drives all digital strategies and activations within the web, mobile, social and digital media.  Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the... Read More →


Tuesday September 16, 2014 11:45am - 12:30pm
Startup Review Track - Room 160 A-C 415 Summer St, Boston, MA 02210

Attendees (58)