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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 11:45am - 12:30pm
Marketing Healthy & the Connected Consumer

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As obesity rates and healthcare costs continue to rise, consumers are eager to adopt healthier habits and they’re plugging into technology to do it. However, as everyone from national retailers to small startups are prioritizing helping these consumers get healthier, it can be challenging to keep them engaged with your brand. Join us as we sit down with leaders from powerhouse companies who've mastered promoting healthy living. They'll share their secrets to success including the do's (and dont's) they've learned along the way. 


Speakers
AC

Arielle Carpenter (@BWellArielle)

USA Marketing Manager, Withings | Inspire health
Arielle holds a Masters in Public Health in Nutrition from Tufts University School of Medicine & a Masters in Business Administration from Collège des Ingénieurs.  She leads Marketing Communications for Withings in North America.  Withings is an innovative company that creates smart products and apps to help people around the world take control of their overall health and well-being... Read More →
CT

Charles Teague (@dragonstyle)

Founder & CEO, Lose It!
Charles Teague is founder and CEO.  Before co-founding Lose It!, Charles was a Technologist in Residence at General Catalyst, where he worked to identify new investment opportunities in mobile software, software infrastructure, and internet technologies. Prior to joining General Catalyst, Charles was co-founder and VP of Engineering at Onfolio (acquired by Microsoft in 2005). Charles was the first employee at Allaire Corporation (acquired by... Read More →

Track Host
CG

Chuck Goldman (@ChuckyG)

Executive Director, frog US
Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
Mobility Track - Room 160 A-C 415 Summer St, Boston, MA 02210