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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 3:00pm - 3:45pm
Programmatic TV: The Promise & the Opportunity

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Programmatic advertising is increasingly inserted into discussions as one of the promises and opportunities of advanced advertising. Programmatic buying and selling has existed in the digital world for some time – in display, mobile, online video, and now, it’s moving into television advertising. As programmatic moves to the $74 billion television industry, what strategies and lessons can we take from the digital world? How do TV advertising stakeholders prepare for this opportunity?
In this session, players in the advanced advertising ecosystem will discuss what the future holds for programmatic TV and the next steps to get there.

 


Moderator
SS

Stacey Shepatin (@bosmediacontent)

EVP, Director of National Broadcast, Hill Holliday
If anyone fits the definition of "Media Maven," it's Stacey. In fact, both Advertising Age and AdClub have already awarded her that title. A graduate of Colgate with a degree in Economics, Stacey came to Hill Holliday in 1997 and proceeded to distinguish herself as an industry leader, winning multiple awards for work and creativity including Media Week's "Media Plan of the Year". In addition, she's also a guest lecturer at Boston University's... Read More →

Speakers
AK

Adam Kasper (@adamfkasper)

Chief Media Officer, North America, Havas Media
Adam has primary responsibility for building and evolving the media offering at the agency. He’s served as a key member of the executive management team of Havas Media since 2008. A 20-year veteran of the digital and media industry, Adam is a regular speaker at industry events, contributor to publications and in 2013 was named an OMMA MediaPost All-Star for media. Adam guides the agency’s North American efforts across all channel... Read More →
JB

Jason Burke (@jburkejburke)

VP, Product, clypd
Jason Burke is VP of Product for clypd, a Somerville, MA startup building an ad tech platform to bring addressable and targeted buying to the television ecosystem connecting inventory owners with marketing demand through programmatic means. Prior to clypd, Jason spent six years building ad technology for online video at ScanScout and Tremor Video where he had responsibility for product management, technical strategy and operations efforts... Read More →
BT

Ben Tatta

President, Cablevision Media Sales, Cablevision Systems Corporation
Ben K. Tatta is President of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across 3M+ households in the NY DMA.  In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and results. The division comprises three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership... Read More →

Track Host
MM

Mike Proulx (@McProulx)

EVP – Director of Social Media, Hill Holliday
Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
TV & Video Track - Room 153 A-C 415 Summer St, Boston, MA 02210