The "day-after" water cooler chat about the big game has been replaced by mass, real-time sharing of videos, images, and ideas - and Twitter is at the epicenter. The sofa is now effectively shared with every socially-engaged fan of your favorite comedy or reality show.
This is all courtesy of the smartphone or tablet in your hand. How do brands leverage this reality to strengthen their media investments? How do networks and leagues maximize engagement, discovery, and monetization? And, let's not forget the viewers - who are not only consuming content, but curating AND creating it in real-time. How have their expectations evolved?
In this discussion, David Grossman, Twitter's head of Entertainment Partnerships / Amplify, will use recent examples and insights to discuss how TV's real-time social soundtrack has created an enormous win/win/win opportunity for brands, content partners, and viewers.
