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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 11:45am - 12:30pm
TV's Real-Time Social Soundtrack: The Win For Brands, Content Partners & Fans

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The "day-after" water cooler chat about the big game has been replaced by mass, real-time sharing of videos, images, and ideas - and Twitter is at the epicenter. The sofa is now effectively shared with every socially-engaged fan of your favorite comedy or reality show.  

This is all courtesy of the smartphone or tablet in your hand. How do brands leverage this reality to strengthen their media investments? How do networks and leagues maximize engagement, discovery, and monetization? And, let's not forget the viewers - who are not only consuming content, but curating AND creating it in real-time. How have their expectations evolved?  

In this discussion, David Grossman, Twitter's head of Entertainment Partnerships / Amplify, will use recent examples and insights to discuss how TV's real-time social soundtrack has created an enormous win/win/win opportunity for brands, content partners, and viewers.



David Grossman (@davidgrossman8)

Head of Entertainment, Twitter Content Partnerships Team
David’s mission at Twitter is to develop and lead relationships with entertainment content partners, such as broadcast and cable networks, studios, production companies, music labels and syndicators.  David works with these partners to bring exclusive and complementary content to Twitter, creating a new revenue stream for the partners, a premium sponsorship opportunity for brands and a more enriching experience for viewers... Read More →

Track Host

Mike Proulx (@McProulx)

EVP – Director of Social Media, Hill Holliday
Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star... Read More →

Wednesday September 17, 2014 11:45am - 12:30pm
TV & Video Track - Room 153 A-C 415 Summer St, Boston, MA 02210