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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Wednesday, September 17 • 1:45pm - 2:30pm
Blending Commerce & Content: The Shift towards Integrated Commerce & Experience Management

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In the past, commerce and CMS have been strangers in separate technology silos. But as customer experience management (CXM) platforms continue to evolve, and the end user continues to expect and demand more personalized experiences - the proper integration of these two technologies is more critical than ever.

Join Verndale’s SVP Strategy, Sean Rusinko, and EVP Experience Design, Keith LaFerriere, along with guest speakers from Sitecore and Insite Software, for this panel session as they cover the importance of this evolving commerce and content integration and the roadmap that must be put in place when it comes time for planning, designing and implementing a personalized commerce experience.



Keith LaFerriere (@KDLBoston)

EVP, Experience Design, Verndale
From creative director to ux thought leader and back again, Keith has taken on just about every industry since he started working in the 'digital' world over 17 years ago. At Verndale, he works across all accounts and is responsible for the creative and user experience practices. Before Verndale, Keith spent time working with various agencies including R/GA for MasterCard Global and Arnold where he was SVP of User Experience across accounts... Read More →

Sean Rusinko (@SeanRus)

SVP, Strategy, Verndale
As Verndale's master of strategy, Sean is constantly scanning the horizon for the latest trends and techniques that will deliver a competitive advantage for our clients. Leading a team of strategists and analysts, Sean works with clients from start to finish, strategic planning through implementation, tirelessly refining the approach to produce near-term results and better positioning for long-term growth. With a background in demand... Read More →

Michael Thompson (@umf97)

Customer Enablement Manager, Sitecore

Mark Joseph

VP of Client & Partner Engagement, Insite Software
Mark currently serves as Vice President of Client & Partner Engagement at Insite Software leading our global sales efforts.  Mark works with his sales team an clients to help formulate strategies and operational plans to aggressively grow their sales and digitize their business.  Previous to joining Insite, Mark was SVP Sales at Acquity Group, a leading digital agency where he held national business development responsibilities... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210