FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Thursday, September 18 • 10:30am - 11:15am
How to Design Your Mobile Experience for the Future

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Ambitious businesses are struggling with consumer demand for new, shiny, and better while coping with the lightning-fast pace of technology advancement. Gone are the days that companies earned billions by releasing a software update every two-to-three years. They have learned instead that experience trumps function and design drives experience. From websites to mobile apps, APIs to store-finders, organizations are delighting customers and disrupting markets when they draw a hard line around functionality, and use product design principles to fuel their product roadmap. This discussion will cover:

  • How to fail quickly and gracefully

  • Designing for multiple experiences

  • What startups and enterprise can teach each other

  • How to achieve roadmap flexibility


Sara Castellanos (@BosBizSara)

Journalist, Boston Business Journal
Sara Castellanos writes about startups, venture capital and all things tech as a reporter for the Boston Business Journal. Originally from Denver, Colo., Sara moved to Boston last fall after spending four years as a state and local politics reporter for a newspaper and magazine in... Read More →

Sam Aquillano (@samaquillano)

Executive Director, Design Museum Boston
Sam Aquillano is Co-Founder and Executive Director of Design Museum Boston. Sam earned a BFA in Industrial Design from Rochester Institute of Technology and went on to design consumer electronics at Bose Corporation as well as to teach design at Wentworth Institute of Technology... Read More →

Alec Francesconi

President, Cantina Consulting
Alec Francesconi is Cantina’s President. Alec brings a decade of internet consulting experience to Cantina and is passionate about helping clients understand, design and execute the right technical solution for their specific need. In his time at Cantina, Alec has managed efforts... Read More →

Andrea Jackson

SVP, Sales & Marketing, PerkinElmer


Thursday September 18, 2014 10:30am - 11:15am EDT
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

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