Ambitious businesses are struggling with consumer demand for new, shiny, and better while coping with the lightning-fast pace of technology advancement. Gone are the days that companies earned billions by releasing a software update every two-to-three years. They have learned instead that experience trumps function and design drives experience. From websites to mobile apps, APIs to store-finders, organizations are delighting customers and disrupting markets when they draw a hard line around functionality, and use product design principles to fuel their product roadmap. This discussion will cover:
How to fail quickly and gracefully
Designing for multiple experiences
What startups and enterprise can teach each other
