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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Tuesday, September 16 • 1:45pm - 2:30pm
How to Cultivate a Digital Team

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Building the right team is tough; building the right digital team is even harder. With so many aspects of a company touching the digital ecosystem the talent that is managing it can’t just be a one trick pony. A digital team needs to be made up of folks who are technical and strategic who at the same time can create content and design. Employees need to be able to think on their toes and look beyond the status quo in every aspect of their job. In this session hear from successful industry leaders about how they created their digital team and how to tailor these insights to your specific company needs.

Speakers
PH

Perry Hewitt (@perryhewitt)

Chief Digital Officer, Harvard University
Perry Hewitt is an established leader in digital strategy, with deep experience in both corporate and not-for-profit sectors. As Harvard University's first chief digital officer, she is charged with leading digital strategy for communications and engagement for audiences including the general public, media, and alumni worldwide - as well as exploring ways organizations effect digital transformation. Perry has worked in marketing, editorial... Read More →
SF

Sarah Fay (@sarahfayboston)

Former CEO, Aegis Media North America
Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of... Read More →

Track Host
NR

Nikki Raffenetti (@nikkiraff)

SVP, Talent, AMP Agency
Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people of all generations. She's described as sarcastic, passionate, trustworthy and maybe even a little bit of a firecracker. Not in any particular order of course. She is... Read More →


Tuesday September 16, 2014 1:45pm - 2:30pm
Talent & Career Track - Room 162 A-B 415 Summer St, Boston, MA 02210