FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
Back To Schedule
Tuesday, September 16 • 1:45pm - 2:30pm
How to Cultivate a Digital Team

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Building the right team is tough; building the right digital team is even harder. With so many aspects of a company touching the digital ecosystem the talent that is managing it can’t just be a one trick pony. A digital team needs to be made up of folks who are technical and strategic who at the same time can create content and design. Employees need to be able to think on their toes and look beyond the status quo in every aspect of their job. In this session hear from successful industry leaders about how they created their digital team and how to tailor these insights to your specific company needs.


Perry Hewitt (@perryhewitt)

Chief Digital Officer, Harvard University
Perry Hewitt is an established leader in digital strategy, with deep experience in both corporate and not-for-profit sectors. As Harvard University's first chief digital officer, she is charged with leading digital strategy for communications and engagement for audiences including... Read More →

Sarah Fay (@sarahfayboston)

Former CEO, Aegis Media North America
Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry... Read More →

Track Host

Nikki Raffenetti (@nikkiraff)

SVP, Talent, AMP Agency
Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people... Read More →

Tuesday September 16, 2014 1:45pm - 2:30pm EDT
Talent & Career Track - Room 162 A-B 415 Summer St, Boston, MA 02210

Attendees (0)