Mobile commerce has reached and will soon pass its tipping point: more than 60% of the U.S. population now owns smartphones. But mobile commerce is much more about consumer behavior and our daily lives than simply understanding social media and mobile apps. Let's discuss what you need to know to capitalize on history's greatest shifts in human behavior and commerce - from infrastructure to culture, learn how to create your strategy for tactical success.
Ad tech industry has developed amazing technologies for tracking, targeting and buying audiences. But once you've got your audience, what do you say to them and how?
Based on Celtra’s extensive recent eye tracking study exploring the impact of environment, ad format types, and different advertising techniques on the ad performance, we'll discuss:
Frank Gruber's talk will look at the fuel for the entrepreneurial mind: celebration. Celebration is about taking a moment to acknowledge your efforts and progress, about recognizing your little wins along the way. Gruber will explain the science behind celebration, give examples of how tech companies celebrate, and show how it can be a lifesaver for you, your team, and your brand.
Are you part of a start-up looking to sell to the CMO? Whether you're targeting your product or service to enterprise or consumer companies and their CMOs - this session will give you insight and tips for what it takes to get in the door and generate business. The discussion will feature a start-up that's been successful selling to the CMO, an investor whose portfolio includes several companies that sell to CMO's, the CMO of a fast growing enterprise software company, and the CMO of a major brand.
This session will explore questions like:
What are the latest technologies and tactics helping retailers and brands gain insights into their consumers, creating successful digital personalization that drives loyalty?
How are brands using customer analytics and real-time web personalization to acquire new customers, keep members engaged and promote member referrals to drive online conversions and revenue?
CLUB INBOUND
Enter the awesome world of inbound. Eat, drink, refuel, and network in Club INBOUND. Grab a snack, enjoy entertainment, share ideas, and lounge with your peers in this inspiring and creative space.
HAPPY HOURS
As the days come to an end, step out of the sessions and into the fun with the INBOUND happy hours, featuring good conversation and even better libations.
In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages. In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old.
With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.
This is a can’t miss session!
All consumers are digital consumers; yet most companies don’t have the strategic tools to deliver against what consumers will want next. What makes a digital consumer is not demographics or psychographics. It’s behavior - and there are new patterns for thinking and doing that almost all digital consumers engage in.
In this in-depth presentation of digital ethnographic research conducted for The Digital Consumer Collaborative, we’ll describe how consumers think when assisted by digital devices and its impact on their decision-making, their ability to act spontaneously when a thought arises, their ability to “queue,” and their expectations from digital in the next three years. We’ll describe the movement away from omni-channel to digital context.
This presentation will help you
Think about digital context and its impact on technology and marketing strategy
Learn how the customer journey and other strategic concepts must progress to address shifts in consumer decision-making
Think about what makes a “created” moment
Design research to go deep into the future of how people will behave
As obesity rates and healthcare costs continue to rise, consumers are eager to adopt healthier habits and they’re plugging into technology to do it. However, as everyone from national retailers to small startups are prioritizing helping these consumers get healthier, it can be challenging to keep them engaged with your brand. Join us as we sit down with leaders from powerhouse companies who've mastered promoting healthy living. They'll share their secrets to success including the do's (and dont's) they've learned along the way.
The "day-after" water cooler chat about the big game has been replaced by mass, real-time sharing of videos, images, and ideas - and Twitter is at the epicenter. The sofa is now effectively shared with every socially-engaged fan of your favorite comedy or reality show.
This is all courtesy of the smartphone or tablet in your hand. How do brands leverage this reality to strengthen their media investments? How do networks and leagues maximize engagement, discovery, and monetization? And, let's not forget the viewers - who are not only consuming content, but curating AND creating it in real-time. How have their expectations evolved?
In this discussion, David Grossman, Twitter's head of Entertainment Partnerships / Amplify, will use recent examples and insights to discuss how TV's real-time social soundtrack has created an enormous win/win/win opportunity for brands, content partners, and viewers.
In the past, commerce and CMS have been strangers in separate technology silos. But as customer experience management (CXM) platforms continue to evolve, and the end user continues to expect and demand more personalized experiences - the proper integration of these two technologies is more critical than ever.
Join Verndale’s SVP Strategy, Sean Rusinko, and EVP Experience Design, Keith LaFerriere, along with guest speakers from Sitecore and Insite Software, for this panel session as they cover the importance of this evolving commerce and content integration and the roadmap that must be put in place when it comes time for planning, designing and implementing a personalized commerce experience.
Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever - they have a freakish devotion to personalizing things. In this session, we'll examine the key truths for marketing to today's Millennials. And we'll examine examples of brands that are already doing a great job reaching the so-called “Connected Generation.”
As mobile is starting to outpace the web in almost every measurable metric, companies are catching up quickly to the mobile marketing movement. But, instead of thinking how to display current web properties in a mobile friendly manner, the discussion has quickly advanced to how to make the web more more app-like in its rich functionality, leading to the idea of “appification.” Attend this discussion to learn how industry leaders are adapting to this change and how the transition toward a multi-screen/appified world is becoming ever more prevalent in user experience, marketing, and mobile strategies.
CLUB INBOUND
Enter the awesome world of inbound. Eat, drink, refuel, and network in Club INBOUND. Grab a snack, enjoy entertainment, share ideas, and lounge with your peers in this inspiring and creative space.
HAPPY HOURS
As the days come to an end, step out of the sessions and into the fun with the INBOUND happy hours, featuring good conversation and even better libations.
Come together for the biggest evening event of the week featuring incredible music and celebration. Be prepared to rock out this year with the extremely talented, Janelle Monáe!
DJ/Doors Open – 7:30 pm
Special Guest Performer - 8:30 – 10:00 pm
a B2B marketing campaign that includes a fully responsive, HTML 5 experience,
a communication plan that started in mass media (TV, Print, Digital) and went all the way to the point of purchase,
Ambitious businesses are struggling with consumer demand for new, shiny, and better while coping with the lightning-fast pace of technology advancement. Gone are the days that companies earned billions by releasing a software update every two-to-three years. They have learned instead that experience trumps function and design drives experience. From websites to mobile apps, APIs to store-finders, organizations are delighting customers and disrupting markets when they draw a hard line around functionality, and use product design principles to fuel their product roadmap. This discussion will cover:
How to fail quickly and gracefully
Designing for multiple experiences
What startups and enterprise can teach each other
What is the future of high-tech sports venues? Is it software-driven stadiums or HD and the second screen? The future of sports entertainment will be determined by how teams create in-stadium experiences to engage fans. Join us as we discuss with leading marketers from football, baseball, and basketball how they are evolving the experience in stadiums to pull fans from the creature comforts of their home entertainment system.
The question of art vs. science isn’t a new one. The balance between creative strategy and media technology will be what separates winning marketing organizations from the losing ones. Can these two competing schools of thought be brought together? This session is a candid and thought-provoking discussion, featuring leaders from the "math" and "mad" schools of thought.
You've got a big idea. A big BIG idea. But there's no budget. The people around you think it's impossible. The schedule is a mess. Your client wants a product spot that looks exactly like last year's spot, “but fresher.” How do you keep your idea alive with all of the forces arrayed to kill it? Join Ben Jones from Google and Matt Lindley from Sapient as they discuss how to sell through innovative ideas in a world that claims to want them, but kills them off with gleeful relish.
The modern professional athlete is both an athlete and a business. With the increase in available wearable technologies, mobile platforms, sensors, real-time biometrics and athletic performance data, the professional athletes of today are gaining unlimited access to vital information. This can have a profound impact on both individual athlete and team fitness, training and performance. With all the data that is available - what metrics matter? And when does it get to be too much/distracting? We will also explore how the Reebok CHECKLIGHT team collaborated with athletes, coaches, athletic trainers to impact one team's experience with wearable tech, empowering youth athletes to practice safer play.
In advertising, we work tirelessly to create what we hope is incredible branded content and then pay to get it in front of as many of the right people as possible. Our success is measured by some combination of business results, brand surveys and industry awards. But what really gets our blood pumping is when our work grabs the attention of the masses and goes viral. At Mullen, we recently had the good fortune of experiencing this with a video we created for American Greetings’ Mother’s Day campaign.
Naturally, when you do something great, you want to understand how you did it, so you can do it again. Our project post-mortem revealed some interesting insights about how and why something spreads among consumers and media, which is what we will share in this presentation, “Anatomy of a Viral Video.”
Fragmentation, social media and the second screen have changed how brands interact with teams and their fans. The era of brands employing one approach to sports sponsorship is gone. Brands are now utilizing various assets to engage fans. Join us as brands and teams discuss some of the approaches they are using to deliver sponsorship ideas and solutions that are ownable, unique, social, brand-centric, targeted, extendable, and measurable.
