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Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
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Monday, September 15
 

6:00pm

Keynote: GUY KAWASAKI, Canva
Speakers
GK

Guy Kawasaki (@GuyKawasaki)

Chief Evangelist, Canva
Guy Kawasaki is currently the chief evangelist at Canva, and previously held that role at Apple. He is the author of APE, What the Plus!, Enchantment, and nine other business books. Guy will be Keynoting the INBOUND 2014 Welcome Reception on Monday September 15 at 6pm.


Monday September 15, 2014 6:00pm - 8:00pm
**INBOUND Keynotes - Ballroom, Level 3 415 Summer St, Boston, MA 02210
 
Tuesday, September 16
 

8:30am

Keynote: SIMON SINEK, Author
Speakers
SS

Simon Sinek (@simonsinek)

Author & Optimist
Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.  A trained ethnographer, he is the author of two books: the global best seller, Start With Why: How... Read More →


Tuesday September 16, 2014 8:30am - 10:00am
**INBOUND Keynotes - Hall C 415 Summer St, Boston, MA 02210

10:30am

The Mobile Commerce Revolution

Mobile commerce has reached and will soon pass its tipping point: more than 60% of the U.S. population now owns smartphones. But mobile commerce is much more about consumer behavior and our daily lives than simply understanding social media and mobile apps. Let's discuss what you need to know to capitalize on history's greatest shifts in human behavior and commerce - from infrastructure to culture, learn how to create your strategy for tactical success.


Speakers
TW

Tom Webster (@webby2001)

Co-Author, "The Mobile Commerce Revolution" & VP of Strategy, Edison Research
TOM WEBSTER is Vice President  of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has more than 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America... Read More →

Track Host
RS

Rob Schmults (@schmults)

VP of Ecommerce, Talbots
Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart... Read More →


Tuesday September 16, 2014 10:30am - 11:15am
Digital Commerce Track - Room 156 A-C 415 Summer St, Boston, MA 02210

10:30am

The Right Audience. The Right Time. The right @#*!?

Ad tech industry has developed amazing technologies for tracking, targeting and buying audiences. But once you've got your audience, what do you say to them and how?

Based on Celtra’s extensive recent eye tracking study exploring the impact of environment, ad format types, and different advertising techniques on the ad performance, we'll discuss:

  • The ability of ads to attract and keep consumer attention,
  • The importance of the message and the media,
  • And how ad tech can help advertisers say the right thing when they are finally standing in front of their desired audiences."

 


Speakers
AC

Adam Cahill (@adamcahill)

EVP, Chief Digital Officer, Hill Holiday
Named a Media All-Star by Adweek and a Media Maven by The Ad Club, Adam focuses our agency’s digital strategy and philosophy around how brands are experienced by people in digital environments. He is responsible for identifying emerging trends, encouraging innovation among our clients, and helping foster success in the adtech start-up community through advisory roles with Angel Street Capital, BridgetTwoWorlds, Azigo and his launching of... Read More →
MK

Matevz Klanjsek (@hyperhandsome)

Chief Product Officer & Co-founder, Celtra Inc
Matevz sets the overall product strategy and is responsible for product design, development and marketing. With 15 years of digital advertising experience, he spearheads Celtra’s product innovation, having conceived and introduced to the market innovative new ad products, such as Rich Media Post for Facebook and a new generation of ad formats for Angry Birds.
SF

Sarah Fay (@sarahfayboston)

Former CEO, Aegis Media North America
Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of... Read More →
SC

Sean Corcoran (@SeanCor)

SVP, Director of Digital Media and Social Influence, Mediahub/Mullen
Sean Corcoran drives the digital vision for Mullen using his experience in online advertising, social marketing, emerging media, and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including Phillips, AOL, Radio Shack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal, and Mars. Prior to joining Mullen, Sean spearheaded social... Read More →
SF

Shaun Farrar (@shaunfarrar)

SVP, Director of Digital Media Innovation, Havas Media
Shaun is a media veteran with over 15 years of digital experience with passion for managing large scale, blue chip clients. He has led the creation of award winning partnerships with top publishers such as Google/YouTube, Yahoo, Aol and Microsoft. He thrives on media creativity, innovation, analytics and performance. He has a thirst for unique insights/knowledge and possesses a overall sense of curiosity. He wants to know the how and the why... Read More →

Sponsors

Tuesday September 16, 2014 10:30am - 11:15am
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

10:30am

The Human Side of Paid Social
Before it was a platform, the term “social” described a human behavior. So why do brands feel like they have a pass to act like robots?
Our panelists will explore how brands can bridge the gap between creativity and data, analytics, and mechanics by bringing the humanity back into their social interactions – paid as well as organic – and create a cohesive brand tone that is distinctly real and relevant. After all, that’s what consumers are looking for when they login to their “social” platforms.

Moderator
BB

Brian Babineau (@BrianBab21)

EVP Social & Content Solutions, Arnold Worldwide
Brian Babineau is the EVP of Social and Content Solutions at Arnold Worldwide.  His team at Arnold focuses on translating brands into stories that can be brought to life through content and social media to drive business results for clients such as Carnival Cruise Lines, Jack Daniel's, New Balance, Progressive and Tyson Foods.  Prior to Arnold, he spent 4 years at Digital Influence Group and 10 years at Digitas, focused on digital... Read More →

Speakers
DS

Dan Slagen (@DanSlagen)

CMO, HourlyNerd
Dan is currently CMO of HourlyNerd, based in Boston. With successes in building and scaling comprehensive marketing teams, Dan has been fortunate enough to lead teams at Wayfair, HubSpot, Nanigans and Rock Coast Media (sold to AMP Agency). In addition to marketing experience both on and offline, Dan has forged partnerships with over 60 companies including Google, Salesforce, Facebook, Twitter and LinkedIn. A frequent speaker at... Read More →
JB

Jonathan Beamer (@jlbeamer)

Business Leader, Marketing Innovation, Progressive Insurance
Jonathan joined Progressive in 2011 to lead marketing brand strategy and execution of that strategy across digital channels. During his time at Progressive, he's worked to extend the Superstore campaign, created the foundation of the Box direct response campaign, and strengthened their digital and social media presence, including launching Progressive's first digital only campaign, Babyman. Prior to his work at Progressive, he was an... Read More →
NJ

Nigel Jacob (@nsjacob)

Co-Chair, Mayor's Office of New Urban Mechanics
With an extensive background in collaborative, citizen-facing technology projects, Nigel Jacob co-founded the Office of New Urban Mechanics -  a civic innovation incubator and R&D Lab within Boston's City Hall.  Nigel has also served as Mayor Menino's advisor on emerging technologies. In both of these roles, Nigel worked to develop new models of innovation for cities in the 21st century.  Prior to joining the City of Boston... Read More →

Track Host
MW

Monica Wright (@monicawright)

Director of Audience Engagement, Search Engine Land and Marketing Land
Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social... Read More →


Tuesday September 16, 2014 10:30am - 11:15am
Paid & Earned Media Track - Room 153 A-C 415 Summer St, Boston, MA 02210

10:30am

Startup Mixology: Building, Growing & Celebrating Startup Success
Of all the things entrepreneurs worry about - from funding to users to employees - the one thing they don’t worry so much about is their mind, the engine that propels all their intense hustling. But no matter how many hours a day you’re driving, you’re not going to win the race if you don’t put in the right gas - or any gas at all.

Frank Gruber's talk will look at the fuel for the entrepreneurial mind: celebration. Celebration is about taking a moment to acknowledge your efforts and progress, about recognizing your little wins along the way. Gruber will explain the science behind celebration, give examples of how tech companies celebrate, and show how it can be a lifesaver for you, your team, and your brand.



Speakers
FG

Frank Gruber (@FrankGruber)

CEO and co-founder, TechCocktail
FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like... Read More →

Track Host
RS

Rudina Seseri (@rudina11)

Partner, Fairhaven Capital
Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School. | Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic... Read More →


Tuesday September 16, 2014 10:30am - 11:15am
Startup Review Track - Room 160 A-C 415 Summer St, Boston, MA 02210

10:30am

Keeping Our Young: A Growth Tale in Boston
Highly intelligent young individuals flock to Boston to further their education and hone their skills, while playing a major role in our local economy. Upon graduation, the bright lights and big names of New York City and Silicon Valley has drawn them away. But Boston has hit the trifecta (quite literally) with outstanding technology, healthcare, and education sectors that no other city can rival. As a result, now more than ever, this group is choosing to stay - creating a very attractive and much sought-after talent pool.

Boston is home to this panel’s impressive group of young professionals. In this session, they’ll tell you first-hand why they chose to build their careers here. We’ll also explore why Boston is THE best place for young talent; and how you can help retain this talent in our area, help the trend continue.

Speakers
JF

Jascha Franklin-Hodge (@jfh)

CIO, City of Boston
Mayor Martin J. Walsh appointed Jascha Franklin-Hodge as the City's Chief Information Officer in June 2014. As Chief Information Officer, Franklin-Hodge leads the City's efforts to enhance online service delivery, empower City employees with effective digital tools, and improve access to technology and the Internet for all Boston neighborhoods.  Prior to his work with the City, Franklin-Hodge co-founded Blue State Digital (BSD) in 2004... Read More →
KS

Kelly Schaefer (@kellyschaefer)

Senior Business Designer, IDEO
Kelly Schaefer is a Senior Business Designer at IDEO Boston, where she uses her background in entrepreneurship, media and education to develop new ventures and launch innovative products and services. Kelly has founded several companies, worked as a consultant in media and aerospace & defense for Bain & Company, and led a new division for a leadership education non-profit based in South Africa. Kelly earned an MBA with High... Read More →
MP

Moritz Plassnig (@moritzplassnig)

Co-Founder & CEO, Codeship
Moritz Plassnig is the cofounder and CEO of Codeship, a developer-tool company with offices in Boston/MA and Vienna/Austria. Codeship enables software companies to speed up their software deployment through an automated process. Its products are used by customers & thousands of developers from all over the world. Before that, he cofounded Pioneers, the leading platform for entrepreneurship and innovative future technologies in Europe.
AM

Amber Milos

CEO and co-founder, Did It
Amber is the co-founder and CEO of an early stage start-up, Did It, a photo-sharing app that captures your photos plus the details that matter so you can capture and share not just your pics, but your full lifestyle experiences and life out with friends. While a first time-entrepreneur, Amber has lived and breathed the lifestyle industry for almost 10 years through a variety of marketing and sales roles in the spirits industry. Most recently... Read More →

Track Host
NR

Nikki Raffenetti (@nikkiraff)

SVP, Talent, AMP Agency
Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people of all generations. She's described as sarcastic, passionate, trustworthy and maybe even a little bit of a firecracker. Not in any particular order of course. She is... Read More →


Tuesday September 16, 2014 10:30am - 11:15am
Talent & Career Track - Room 162 A-B 415 Summer St, Boston, MA 02210

11:45am

TBD
Track Host
RS

Rob Schmults (@schmults)

VP of Ecommerce, Talbots
Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart... Read More →


Tuesday September 16, 2014 11:45am - 12:30pm
Digital Commerce Track - Room 156 A-C 415 Summer St, Boston, MA 02210

11:45am

The Business of Collaboration
As more companies are talking about collaborative environments, there seems to be less genuine action toward creating them. Through this trend we are learning that collaboration can’t simply be pushed on employees; it has to be invited, encouraged, and nurtured. But how? Understanding the all-encompassing art of fostering employee and client collaboration has never been more important. In this session, we will help to answer these pressing questions: How is collaboration measured? What small changes can be made to encourage a collaborative environment? How can a work space be “activated?” How can teams go from brainstorm to breakthrough? What tools are needed to improve the way people work together? To answer these questions and encourage more, John Stephans, expert in inspiring work spaces, will take attendees through the business of collaboration.

Speakers
JS

John Stephans

President, IdeaPaint
John is an accomplished senior business leader with extensive global management experience.  Since becoming President, John has refocused IdeaPaint on the B2B market, a strategic move that has accelerated top-line and bottom line growth.  Stephans believes a truly transparent, collaborative and action-oriented environment is key to unlocking growth and increasing associate engagement. Prior to joining IdeaPaint John held senior... Read More →

Sponsors

Tuesday September 16, 2014 11:45am - 12:30pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

11:45am

Real-Time Marketing Strategies: Do's & Don'ts
A number of the latest studies state that using real-time marketing (RTM) strategies increases customer interest and positivity about your brand, grows recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it’s nothing new. It’s a way of thinking that goes to the heart of your brand's values and creates meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with the right customers, in the right place, at the right time, through relevant content.

What is different are the channels marketers are using to connect with the customer, as well as the customer’s expectations of immediacy of response…. and the staggering increase of digital noise each year. To be heard in that noise, marketers need to be responsive, flexible, and creative like never before. In this session, Ekaterina Walter will present data, examples, and do’s and don'ts of real-time marketing.

Speakers
EW

Ekaterina Walter (@Ekaterina)

Business and Marketing Innovator
Ekaterina Walter  led strategic and marketing innovation for brands such as Intel and Accenture, as well as served as an advisor to a number of successful startups. She is an international speaker and author of the  Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg " and co-author of "The Power of Visual Storytelling: How to Use... Read More →

Track Host
MW

Monica Wright (@monicawright)

Director of Audience Engagement, Search Engine Land and Marketing Land
Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social... Read More →


Tuesday September 16, 2014 11:45am - 12:30pm
Paid & Earned Media Track - Room 153 A-C 415 Summer St, Boston, MA 02210

11:45am

Selling to the CMO

Are you part of a start-up looking to sell to the CMO? Whether you're targeting your product or service to enterprise or consumer companies and their CMOs - this session will give you insight and tips for what it takes to get in the door and generate business. The discussion will feature a start-up that's been successful selling to the CMO, an investor whose portfolio includes several companies that sell to CMO's, the CMO of a fast growing enterprise software company, and the CMO of a major brand.


Moderator
RS

Rudina Seseri (@rudina11)

Partner, Fairhaven Capital
Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School. | Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic... Read More →

Speakers
JA

Jim Anderson (@jvanderson)

CEO, SocialFlow
Jim Anderson has a distinguished track record in technology, with a 20-plus year career spanning the development, productization, and sale of technology solutions in both B2B and B2C environments. He has spent the past six years on the cutting edge of social media, and over that time has been helping marketers effectively use technology to power their social media efforts. Prior to SocialFlow, Jim was Chief Operating Officer of Vitrue, where... Read More →
MT

Michael Troiano (@miketrap)

Chief Marketing Officer, Actifio
Mike Troiano is the Chief Marketing Officer of Actifio, a hyper-growth enterprise technology company changing the way customers around the world manage their data. He spent his early career at premiere New York ad agencies on brands including Coca-Cola, AT&T, and Taco Bell, and was named the founding CEO of Ogilvy & Mather Interactive in 1995. He later served as the president of NASDAQ-listed systems integrator Primix Solutions, and on... Read More →
VL

Victor Lee (@vlee)

VP, Digital Marketing, Hasbro
ictor Lee leads Hasbro’s Global Digital Marketing group and is responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Littlest Pet Shop and others.  In this role he drives all digital strategies and activations within the web, mobile, social and digital media.  Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the... Read More →


Tuesday September 16, 2014 11:45am - 12:30pm
Startup Review Track - Room 160 A-C 415 Summer St, Boston, MA 02210

11:45am

Culture Matters: The Essential Elements of a Winning Organization
Highly engaged and satisfied employees contribute to the growth and success of an organization. Just walk into a company where culture and values are held to a high standard and employee engagement oozes from every corner. Last year revenues increased by an average of 22.2% for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at rate that was five times higher than the national average. Join us as we discuss strategies to develop a positive and productive work culture.

Speakers
RF

Ralph Folz (@ralphfolz)

CEO, WordStream
Ralph Folz is WordStream's Chief Executive Officer. Ralph joined WordStream's board in August 2009 and was elected the company's CEO by the Board of Directors in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency, to Isobar.  Folz spent two years as Global Chief Operating Officer of Isobar, one of the... Read More →
KK

Kory Kolligian

COO, Altitude
Kory is Altitude’s COO. He has a 27-year career in design and innovation consulting and managing firms in the industry. He’s built long-term relationships with companies in diverse industries including consumer products, hospitality and medical equipment. He’s become an expert at evolving and fortifying the firms he’s managed. His focus has been creating and implementing new ways to connect and empower people and develop... Read More →

Track Host
NR

Nikki Raffenetti (@nikkiraff)

SVP, Talent, AMP Agency
Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people of all generations. She's described as sarcastic, passionate, trustworthy and maybe even a little bit of a firecracker. Not in any particular order of course. She is... Read More →


Tuesday September 16, 2014 11:45am - 12:30pm
Talent & Career Track - Room 162 A-B 415 Summer St, Boston, MA 02210

12:30pm

Lunch
COMPLIMENTARY (lunch tickets)

INBOUND Café

Entrance Plaza (front):
Roxys
Tenoch
Chicken and Rice
Momogoose

Lawn on D (back):
Cod Squad
Boston’s Baddest Burgers
Chubby Chickpea
Dining Car
Uygur
Stoked
Pennypacker
Baja
M&M
Mei Mei  

Tuesday September 16, 2014 12:30pm - 1:45pm
Where's the Food? 415 Summer St, Boston, MA 02210

1:45pm

Data-Driven Personalization
Consumers engage more deeply and purchase more often from brands and retailers offering personalized experiences across channels. The brands in this panel are working hard to create the perfect shopping experience, promote customer loyalty, and boost revenue.

This session will explore questions like:

  • What are the latest technologies and tactics helping retailers and brands gain insights into their consumers, creating successful digital personalization that drives loyalty?

  • How are brands using customer analytics and real-time web personalization to acquire new customers, keep members engaged and promote member referrals to drive online conversions and revenue?

This presentation will bring the topic to life via brand case studies.

Moderator
CB

Cesar Brea (@cesarbrea)

Author of "Marketing and Sales Analytics" and Founder & Managing Partner, Force Five Partners
Cesar Brea is the founder and managing partner of Force Five Partners, LLC, a marketing analytics consulting firm, and the author of "Marketing and Sales Analytics" (Pearson FT Press 2014).  Cesar works with CMOs and other senior executives in multiple sectors, including retail, media, education, and financial services to build marketing analytics capabilities and drive results with them. Earlier, Cesar was Global Practice Leader... Read More →

Speakers
CB

Catherine Bassett (@cbass8)

Sr. Product Manger, Rue La La
Catherine Bassett is Sr. Product Manger at Rue La La, a leader in the digital private-sale space with a membership base of over 9 million.  Passionate about building products and experiences consumers love, she joined Rue La La in early 2014 and is responsible for managing product development across the Rue La La site. Catherine has almost 20 years of experience in product development, marketing and analytics with fast growing e-commerce... Read More →
IB

Igor Bekker (@igorbekker)

Vice President of E-Commerce, Alex and Ani
Accomplished, talented and visionary leader supported by wide range of expertise in digital marketing, e-commerce operations and technology that merge to drive measurable, sustainable and profitable results for both established and startup corporations including global enterprises. Highly experienced managing major global projects, complex e-commerce projects/development, technical innovation, product distribution, and consumer marketing. ... Read More →

Track Host
RS

Rob Schmults (@schmults)

VP of Ecommerce, Talbots
Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart... Read More →


Tuesday September 16, 2014 1:45pm - 2:30pm
Digital Commerce Track - Room 156 A-C 415 Summer St, Boston, MA 02210

1:45pm

The Future of News Media
The news media industry continues to evolve and innovate, testing out new approaches to producing, distributing, and monetizing journalistic content. Join us for a discussion with media experts as we look at new tools for content development and distribution, and how they are impacting audience engagement across all media platforms. The discussion will explore the latest technologies entering the scene, how the industry is reacting, and what the future of journalism will look like.

Moderator
AP

Andrew Perlmutter (@abperlmutter)

EVP, Boston Globe Media Partners

Speakers
GM

Galen Moore (@galenmoore)

Editor-In-Chief, Streetwise Media
I'm the editor in chief at Streetwise Media, working on BostInno, InTheCapital and ChicagoInno. I'm also a recent graduate of the Master of Technological Entrepreneurship program at Northeastern University. I volunteer at the MIT college radio and as a board member at Egleston Square Main Street. I grew up in Oakland, Calif., and Tokyo, Japan, where I gained a good footing in Japanese and other foreign languages. I'm a licensed sea captain. I... Read More →
JE

Justin Ellis (@JustinNXT)

Assistant Editor, Nieman Journalism Lab at Harvard University
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media. A former newspaper reporter, columnist, and blogger, he started his career covering local government and later reported from the inauguration of President Barack Obama. Justin is an award-winning journalist whose work has appeared online, in... Read More →
SM

Stacy Martinet (@stacymartinet)

Chief Marketing Officer, Mashable
Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company's Operating Committee, which directs the company's strategy, planning and operations. Stacy leads integrated marketing and communications, including brand, social media, corporate communications, external affairs, events and the company's social good commitment. Since joining Mashable in December 2010 the company has expanded globally, doubling its social media... Read More →

Track Host
MW

Monica Wright (@monicawright)

Director of Audience Engagement, Search Engine Land and Marketing Land
Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social... Read More →


Tuesday September 16, 2014 1:45pm - 2:30pm
Paid & Earned Media Track - Room 153 A-C 415 Summer St, Boston, MA 02210

1:45pm

MITX Up "Shark Tank" Startup Competition
We’re putting some of the MITX Up startups to the test! Not familiar with MITX Up? It’s a program that brings together marketing experts and startups from local accelerator programs at a monthly marketing hackathon. At these hackathons, teams of veteran marketers are matched with startups and tasked with providing real-time, strategic, and tactical ideas that can help increase the chances of success for these entrepreneurs. It’s a win-win (and fun to boot!): Startups gain invaluable marketing, communications, and biz dev-related tips; while marketing experts help top-notch entrepreneurs in ways their "day job" may never allow... and new business relationships are made.

In this session, watch as three MITX Up alumni take what they’ve learned through our program, pitch to a panel of judges - “Shark Tank” style - and vie for the winning spot.

Speakers
BM

Brad McNamara (@carfreebrad)

Co-Founder, Freight Farms Inc.
Brad McNamara has been the co-founder of several successful ventures in the marketing and entertainment spaces. As a champion for sustainability and eco-friendly practices, Brad has deftly combined his business and marketing background to help bring his latest company, Freight Farms, to the world stage. He and his co-founder, Jon Friedman, have developed a product that allows any business or individual to grow a high-volume of... Read More →
DB

David Beisel (@davidbeisel)

Partner, NextView Ventures
David Beisel is a Partner at NextView Ventures, a seed-stage venture capital firm which helps Internet founders get their companies off to the best possible start. David was previously a VP at Venrock and a Principal at Masthead Venture Partners. He also co-founded Sombasa Media, an e-mail marketing company successfully acquired by About.com where David served as VP Marketing.
FG

Frank Gruber (@FrankGruber)

CEO and co-founder, TechCocktail
FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like... Read More →
RG

Robert Goldberg (@neumitra)

Founder, Neumitra
Robert Goldberg used neuroimaging methods for over a decade to examine the human brain and how frontal cortex mediates our multisensory experiences of sounds, photos, videos, tastes, and touches. As a researcher in Brain and Cognitive Sciences at MIT, he became interested in wearable, connected technologies for brain health and performance based on his own family history. Rob founded Neumitra to measure and manage the autonomic nervous system... Read More →
PA

Pete Andrews (@petercandrews)

Co-Founder, MITX Up & Founding Partner, Plain English
Pete is a Founding Partner at Plain English, a technically-minded creative shop that's hell-bent on designing and building more meaningful things, regardless of medium or discipline. Plain English was born from an idea that there are better ways to make great things amid this #GoldenAgeOfBullshit. Prior to starting Plain English, Andrews spent his years in the big ad world as a Creative Director, Technologist, Brand Strategist and has had titles... Read More →
RB

Richie Bavasso

Chief Commercial Officer, Artaic, LLC / PillStream
Mr. Bavasso is one of the early pioneers of use of devices and the web as tools to support sales and marketing strategies and tactics. Since 1999, he has worked with life science clients globally to introduce the Closed Loop Marketing (CLM) function. He has set procedure and precedent in the areas of content development, business rule driven content management, and mobile technology. A frequent speaker at industry conferences and events, Mr... Read More →
SS

Scott Savitz

Founder and Managing Partner, Data Point Capital
Scott Savitz is the Founder and Managing Partner of Data Point Capital, an investment firm focused on the internet. Scott is a strong advocate of entrepreneurship and innovation, especially where it aims to raise the bar on the consumer experience. Scott is also the founder and former CEO of Shoebuy.com. Scott founded Shoebuy in 1999, and served as its CEO through its sale to IAC. Under his guidance, Shoebuy grew on average over 55% a year... Read More →

Track Host
RS

Rudina Seseri (@rudina11)

Partner, Fairhaven Capital
Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School. | Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic... Read More →


Tuesday September 16, 2014 1:45pm - 2:30pm
Startup Review Track - Room 160 A-C 415 Summer St, Boston, MA 02210

1:45pm

How to Cultivate a Digital Team
Building the right team is tough; building the right digital team is even harder. With so many aspects of a company touching the digital ecosystem the talent that is managing it can’t just be a one trick pony. A digital team needs to be made up of folks who are technical and strategic who at the same time can create content and design. Employees need to be able to think on their toes and look beyond the status quo in every aspect of their job. In this session hear from successful industry leaders about how they created their digital team and how to tailor these insights to your specific company needs.

Speakers
PH

Perry Hewitt (@perryhewitt)

Chief Digital Officer, Harvard University
Perry Hewitt is an established leader in digital strategy, with deep experience in both corporate and not-for-profit sectors. As Harvard University's first chief digital officer, she is charged with leading digital strategy for communications and engagement for audiences including the general public, media, and alumni worldwide - as well as exploring ways organizations effect digital transformation. Perry has worked in marketing, editorial... Read More →
SF

Sarah Fay (@sarahfayboston)

Former CEO, Aegis Media North America
Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of... Read More →

Track Host
NR

Nikki Raffenetti (@nikkiraff)

SVP, Talent, AMP Agency
Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people of all generations. She's described as sarcastic, passionate, trustworthy and maybe even a little bit of a firecracker. Not in any particular order of course. She is... Read More →


Tuesday September 16, 2014 1:45pm - 2:30pm
Talent & Career Track - Room 162 A-B 415 Summer St, Boston, MA 02210

3:00pm

Keynote: BRIAN HALLIGAN & DHARMESH SHAH, HubSpot
Speakers
BH

Brian Halligan (@bhalligan)

CEO & Co-Founder, HubSpot
Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded eight years ago to help businesses transform the way they market their products.  Since its founding, HubSpot has accumulated over 10,000 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing.  He is author of two books:Marketing Lessons From the Grateful... Read More →
DS

Dharmesh Shah (@dharmesh)

Co-Founder and CTO, HubSpot
Dharmesh is co-founder and CTO of HubSpot. HubSpot provides inbound marketing software that helps businesses attract, engage and delight customers on the web. The company, based in Cambridge, Massachusetts has over 10,000 customers and is a two-time member of the Inc. 500. HubSpot has raised over $100 million in venture capital. Dharmesh is the co-author of "Inbound Marketing: Get Found Using Google, Social Media and Blogs" published by... Read More →


Tuesday September 16, 2014 3:00pm - 4:45pm
**INBOUND Keynotes - Hall C 415 Summer St, Boston, MA 02210

6:00pm

Club INBOUND Happy Hour

CLUB INBOUND

Enter the awesome world of inbound. Eat, drink, refuel, and network in Club INBOUND. Grab a snack, enjoy entertainment, share ideas, and lounge with your peers in this inspiring and creative space.

 

HAPPY HOURS

As the days come to an end, step out of the sessions and into the fun with the INBOUND happy hours, featuring good conversation and even better libations.


Tuesday September 16, 2014 6:00pm - 7:00pm
Where's the Party? - Hall B 415 Summer St, Boston, MA 02210
 
Wednesday, September 17
 

8:30am

Keynote: MALCOM GLADWELL, Author
Speakers
avatar for Malcolm Gladwell (@Gladwell)

Malcolm Gladwell (@Gladwell)

Phenomenal Bestselling Author
Malcolm Gladwell has an incomparable gift for making new ideas in the social sciences understandable, practical and valuable to both business and general audiences. He is the author of five perennial bestsellers including The Tipping Point, 400+ weeks on the New York Times bestseller list and now, his latest, David and Goliath: Underdogs, Misfits and the Art of Battling Giants. As the author of five New York Times bestsellers — The... Read More →


Wednesday September 17, 2014 8:30am - 10:00am
**INBOUND Keynotes - Hall C 415 Summer St, Boston, MA 02210

10:30am

FutureM Keynote: RAJA RAJAMANNAR, CMO, MasterCard

In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages.  In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old.

With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.

This is a can’t miss session!


Speakers
RR

Raja Rajamannar (@RajaRajamannar)

Chief Marketing Officer, MasterCard
Raja Rajamannar is chief marketing officer (CMO) for MasterCard.  In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience.  A truly global citizen, he has lived and worked all over the world... Read More →


Wednesday September 17, 2014 10:30am - 11:15am
*FutureM Keynotes - Room 157 A-C 415 Summer St, Boston, MA 02210

11:45am

After Omni-Channel: Preparing for Digital Context

All consumers are digital consumers; yet most companies don’t have the strategic tools to deliver against what consumers will want next. What makes a digital consumer is not demographics or psychographics. It’s behavior - and there are new patterns for thinking and doing that almost all digital consumers engage in.

In this in-depth presentation of digital ethnographic research conducted for The Digital Consumer Collaborative, we’ll describe how consumers think when assisted by digital devices and its impact on their decision-making, their ability to act spontaneously when a thought arises, their ability to “queue,” and their expectations from digital in the next three years. We’ll describe the movement away from omni-channel to digital context.

This presentation will help you

  • Think about digital context and its impact on technology and marketing strategy

  • Learn how the customer journey and other strategic concepts must progress to address shifts in consumer decision-making

  • Think about what makes a “created” moment

  • Design research to go deep into the future of how people will behave


In addition, we’ll describe the Digital Consumer Collaborative. Find out how 10 companies collaborate together to go deep into the digital consumer life.

Speakers
MW

Martie Woods (@Martie_Woods)

Lead Strategist, Thought Leadership, Stone Mantel
At Stone Mantel, Martie leads our Digital Consumer Collaborative -  a yearlong, cross-industry initiative designed to predict where the digital consumer is headed. She also works on client engagements and leads our expertise in financial services. Martie has presented at numerous conferences and written several articles on the topic of customer strategy.  Prior to joining Stone Mantel, Martie served as Chief Experience Officer at... Read More →
SS

Stacey Symonds (@ssymonds999)

Senior Director of Consumer Insights, Orbitz Worldwide
Stacey Symonds is currently the Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a wide range of internal business leaders to integrate the voice of the customer into day to day running of the business as well as strategic planning. She has over 15 years of experience in client-side customer insights, brand strategy, and market analysis through her roles at GM, Capital One and Lands' End prior to... Read More →

Track Host
SM

Scott Monty (@ScottMonty)

EVP of Strategy, SHIFT Communications
As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
Customer Insights Track - Room 162 A-B 415 Summer St, Boston, MA 02210

11:45am

Enhancing the Customer Experience with the Help of Big Data
Data, data, data – most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? Join us for a discussion of how marketers are harnessing data and predictive analytics to create experiences on and offline that benefit the customer. We’ll hear from two marketers who are using information from in-store visits, call centers, mobile apps and credit card data to evolve products and service in a way that puts the customer first.

Moderator
BS

Benjamin Spiegel (@Nxfxcom)

Senior Partner, Managing Director of Strategy, GroupM
Benjamin is a digital veteran with more than 14 years of experience in advertising. For the past three years, he has led the search practice across Catalyst & the GroupM Network; today, he leads the agency's search and social engagement strategy group. His team is responsible for the integration of Catalyst/GroupM Network's top-tier search and social engagements. Benjamin has been a much sought-after speaker at the top digital conferences... Read More →

Speakers
DD

David Drollette

Senior Director, Analytics, Wayfair
David Drollette joined Wayfair in 2006, holding various roles in finance before moving to lead the business intelligence function.  As Senior Director of Analytics, David oversees the Business Intelligence and Data Science teams, providing global analytical support throughout the enterprise.  David holds a Bachelor's degree in mathematics and physics from Ithaca College.

Track Host
AP

Amit Phansalkar (@amitphan)

Chief Data Officer, MassMutual
Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
Data Track - Room 156 A-C 415 Summer St, Boston, MA 02210

11:45am

How Modern Marketers Collaborate to Succeed
The workforce has transformed to be mobile, virtual, and driven by speed, and yet the way we collaborate is often very old-school. Modern day marketers need to improve the way they work together to accomplish their goals. Attend this session to learn how professionals just like you are driving collaborative evolution to succeed.

Speakers
MD

Matt Duffy (@MattDuff)

VP of Product Marketing, LogMeIn
Matt Duffy has more than 10 years of marketing leadership experience in the technology and media industries. As VP of Product Marketing at LogMeIn, a global SaaS and cloud-based remote connectivity services provider, Matt leads all messaging, content, and marketing research efforts for the company.

Sponsors

Wednesday September 17, 2014 11:45am - 12:30pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

11:45am

Marketing Healthy & the Connected Consumer

As obesity rates and healthcare costs continue to rise, consumers are eager to adopt healthier habits and they’re plugging into technology to do it. However, as everyone from national retailers to small startups are prioritizing helping these consumers get healthier, it can be challenging to keep them engaged with your brand. Join us as we sit down with leaders from powerhouse companies who've mastered promoting healthy living. They'll share their secrets to success including the do's (and dont's) they've learned along the way. 


Speakers
AC

Arielle Carpenter (@BWellArielle)

USA Marketing Manager, Withings | Inspire health
Arielle holds a Masters in Public Health in Nutrition from Tufts University School of Medicine & a Masters in Business Administration from Collège des Ingénieurs.  She leads Marketing Communications for Withings in North America.  Withings is an innovative company that creates smart products and apps to help people around the world take control of their overall health and well-being... Read More →
CT

Charles Teague (@dragonstyle)

Founder & CEO, Lose It!
Charles Teague is founder and CEO.  Before co-founding Lose It!, Charles was a Technologist in Residence at General Catalyst, where he worked to identify new investment opportunities in mobile software, software infrastructure, and internet technologies. Prior to joining General Catalyst, Charles was co-founder and VP of Engineering at Onfolio (acquired by Microsoft in 2005). Charles was the first employee at Allaire Corporation (acquired by... Read More →

Track Host
CG

Chuck Goldman (@ChuckyG)

Executive Director, frog US
Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
Mobility Track - Room 160 A-C 415 Summer St, Boston, MA 02210

11:45am

TV's Real-Time Social Soundtrack: The Win For Brands, Content Partners & Fans

The "day-after" water cooler chat about the big game has been replaced by mass, real-time sharing of videos, images, and ideas - and Twitter is at the epicenter. The sofa is now effectively shared with every socially-engaged fan of your favorite comedy or reality show.  

This is all courtesy of the smartphone or tablet in your hand. How do brands leverage this reality to strengthen their media investments? How do networks and leagues maximize engagement, discovery, and monetization? And, let's not forget the viewers - who are not only consuming content, but curating AND creating it in real-time. How have their expectations evolved?  

In this discussion, David Grossman, Twitter's head of Entertainment Partnerships / Amplify, will use recent examples and insights to discuss how TV's real-time social soundtrack has created an enormous win/win/win opportunity for brands, content partners, and viewers.

 


Speakers
DG

David Grossman (@davidgrossman8)

Head of Entertainment, Twitter Content Partnerships Team
David’s mission at Twitter is to develop and lead relationships with entertainment content partners, such as broadcast and cable networks, studios, production companies, music labels and syndicators.  David works with these partners to bring exclusive and complementary content to Twitter, creating a new revenue stream for the partners, a premium sponsorship opportunity for brands and a more enriching experience for viewers... Read More →

Track Host
MM

Mike Proulx (@McProulx)

EVP – Director of Social Media, Hill Holliday
Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star... Read More →


Wednesday September 17, 2014 11:45am - 12:30pm
TV & Video Track - Room 153 A-C 415 Summer St, Boston, MA 02210

12:30pm

Lunch
COMPLIMENTARY (lunch tickets)

INBOUND Café

Entrance Plaza (front):
Dining Car
Tenoch
Chicken and Rice
Bon Me

Lawn on D (back):
Cod Squad
Roxy’s
Momogoose
Sweet Tomatoes
Pasta Pot
Rhythm & Wraps
Pennypackers
Mei Mei
Taco Party
Bonedaddies

Wednesday September 17, 2014 12:30pm - 1:45pm
Where's the Food? 415 Summer St, Boston, MA 02210

1:45pm

Keurig Goes into the Snark Tank: How to Avoid Blowing it with College Consumers
In preparation for the launch of its latest innovation, Keurig 2.0 Brewing System, Keurig took its product messaging and testing to the toughest critics there are: sleep-deprived, technology-crazed college students with specific interests and expectations when it comes to brand outreach. In this session, Keurig and its college insights and marketing agency Fluent will walk you through what they learned and how those insights led to a marketing campaign aimed at brewing up a whole new generation of Keurig advocates.

Speakers
LM

Lizzie Manganiello (@LizManganiello)

Senior PR Specialist, Keurig Green Mountain Inc.
Lizzie Manganiello is a Senior PR Specialist at Keurig Green Mountain Inc., based outside of Boston, MA. Lizzie currently serves as the Hot Beverage System lead, driving brand awareness within the C&U space, increasing brand affinity in key DMAs through targeted regional marketing, and promoting the brand nationally through integrated campaigns. Prior to joining Keurig, Lizzie worked at Taylor PR in NYC, serving as a team lead on both the... Read More →
DR

Darren Ross

Executive Vice President, Digital and Insights, Fluent
Darren Ross is executive vice president, Digital and Insights at Fluent (www.fluentgrp.com), recently awarded #4 on the BBJ's Pace Setters list. In this role, Darren spearheads the company's offerings in the digital and insights space to help brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal truly connect with college Millennials and Gen Z consumers in their innate digital environment... Read More →

Track Host
SM

Scott Monty (@ScottMonty)

EVP of Strategy, SHIFT Communications
As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
Customer Insights Track - Room 162 A-B 415 Summer St, Boston, MA 02210

1:45pm

Programmatic: Disrupting The Disruptors
Today nearly half of display ads and a rising percentage of social, mobile, and video inventory is being bought and sold programmatically. Is programmatic a necessary step companies need to take as they try to keep up with the current digital landscape. Can you be successful without programmatic buying/selling? How do you balance this data-driven approach with old school human intelligence? Join us as we explore both sides of the coin, and how programmatic is affecting both agencies and publishers in their overall process of media trading.

Moderator
GM

Ginny Marvin (@GinnyMarvin)

Paid Media Reporter, Search Engine Land & Marketing Land
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies.

Speakers
RR

Rob Rasko (@614GroupRob)

CEO and Founder, 614 Group
As a thought leader in the digital marketing industry, Mr. Rasko has focused on some of the major issues that have shaped the industry, specifically with an expertise in digital brand safety through scaled distribution. A distinguished leader in the Ad Tech sector, Rob is currently advisor to the Interactive Advertising Bureau’s  (IAB) Quality Assurance Guidelines (QAG), and Trustworthy Supply Chain efforts and in his prior career... Read More →
JT

Jeremy Tate

VP/Group Director, Media, DigitasLBi
Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions.  In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing.  In addition, Jeremy works with teams across media and analytics capabilities to use programmatic for its rich audience... Read More →

Track Host
AP

Amit Phansalkar (@amitphan)

Chief Data Officer, MassMutual
Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
Data Track - Room 156 A-C 415 Summer St, Boston, MA 02210

1:45pm

Blending Commerce & Content: The Shift towards Integrated Commerce & Experience Management

In the past, commerce and CMS have been strangers in separate technology silos. But as customer experience management (CXM) platforms continue to evolve, and the end user continues to expect and demand more personalized experiences - the proper integration of these two technologies is more critical than ever.

Join Verndale’s SVP Strategy, Sean Rusinko, and EVP Experience Design, Keith LaFerriere, along with guest speakers from Sitecore and Insite Software, for this panel session as they cover the importance of this evolving commerce and content integration and the roadmap that must be put in place when it comes time for planning, designing and implementing a personalized commerce experience.

 


Speakers
KL

Keith LaFerriere (@KDLBoston)

EVP, Experience Design, Verndale
From creative director to ux thought leader and back again, Keith has taken on just about every industry since he started working in the 'digital' world over 17 years ago. At Verndale, he works across all accounts and is responsible for the creative and user experience practices. Before Verndale, Keith spent time working with various agencies including R/GA for MasterCard Global and Arnold where he was SVP of User Experience across accounts... Read More →
SR

Sean Rusinko (@SeanRus)

SVP, Strategy, Verndale
As Verndale's master of strategy, Sean is constantly scanning the horizon for the latest trends and techniques that will deliver a competitive advantage for our clients. Leading a team of strategists and analysts, Sean works with clients from start to finish, strategic planning through implementation, tirelessly refining the approach to produce near-term results and better positioning for long-term growth. With a background in demand... Read More →
MT

Michael Thompson (@umf97)

Customer Enablement Manager, Sitecore
MJ

Mark Joseph

VP of Client & Partner Engagement, Insite Software
Mark currently serves as Vice President of Client & Partner Engagement at Insite Software leading our global sales efforts.  Mark works with his sales team an clients to help formulate strategies and operational plans to aggressively grow their sales and digitize their business.  Previous to joining Insite, Mark was SVP Sales at Acquity Group, a leading digital agency where he held national business development responsibilities... Read More →

Sponsors

Wednesday September 17, 2014 1:45pm - 2:30pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

1:45pm

How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers
Today 1.8 billion photos will be shared on social media through camera phones. Wearables like Google Glass, Apple iWatch, and the Narrative life-logging clip will accelerate the torrent of images. These photos represent the new normal in how we communicate and what we pay attention to on Twitter, Facebook, and Instagram. Come and learn how the new technology of image-recognition is helping brands "read" these photos and engage with the customers who post them.  

Speakers
DR

David Rose (@davidrose)

Lecturer and Researcher, MIT Media Lab & Author of "Enchanted Objects: Design, Human Desire, and the Internet of Things"
David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.  David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects,  focuses on the future of the internet of things, and how... Read More →

Track Host
CG

Chuck Goldman (@ChuckyG)

Executive Director, frog US
Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
Mobility Track - Room 160 A-C 415 Summer St, Boston, MA 02210

1:45pm

TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.​

Speakers
JG

Jessica Gioglio (@savvybostonian)

Social Media Manager, Dunkin' Donuts
Jessica Gioglio is the social media manager for Dunkin' Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin' Donuts' social media strategy acrossFacebook, Twitter, Pinterest,Instagram, Google+, Vine andYouTube.  From producing highly engaging content, to tweeting fans as ^JG, and launching the company's first-ever blog, "Behind the Beans," Jessica enjoys celebrating DD fans and giving... Read More →

Track Host
MM

Mike Proulx (@McProulx)

EVP – Director of Social Media, Hill Holliday
Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star... Read More →


Wednesday September 17, 2014 1:45pm - 2:30pm
TV & Video Track - Room 153 A-C 415 Summer St, Boston, MA 02210

3:00pm

Everything You Didn't Know About Marketing to Millennials

Millennials represent the rise of a socially connected, empowered group of consumers. They present themselves as both the most assimilated generation in history and, simultaneously, the consumer group needing the most individualized advertising targeting ever - they have a freakish devotion to personalizing things. In this session, we'll examine the key truths for marketing to today's Millennials. And we'll examine examples of brands that are already doing a great job reaching the so-called “Connected Generation.”


Speakers
JK

Jake Katz (@iamjakekatz)

VP Audience Insights & Strategy, REVOLT TV
Jake Katz is REVOLT's Vice President of Audience Insights & Strategy. He is a key player at the forefront of the Millennial conversation, and serves as REVOLT's touchstone to the brand's audience for both internal creatives and external partners. | | Katz was formerly General Manager of Ypulse, a youth market research firm, tasked with consulting the leading brands in media and entertainment, retail, food and beverage, and automotive, to... Read More →
MD

Maureen Dawson (@mrosedawson)

Senior Manager, Consumer Research & Analytics, AOL
Maureen Dawson, as Senior Manager of Consumer Analytics and Research, infuses the voice of the consumer throughout AOL.  She is responsible for advertising effectiveness research, uncovering insights and evaluating ROI for AOL’s advertiser and agency clients.   In addition, she has worked on ground-breaking primary research initiatives spanning mobile, millennials, and seasonal shopping, sharing the findings at recent... Read More →
CJ

Cynthia Jensen

SVP Media Operations, INNOCEAN
Cynthia manages media operations for Hyundai Motor America and Kia Motors America with a keen focus on strategic development and media agency oversight. Cynthia's guiding convention is targeting the message to valuable consumers via their chosen channels of consumption and influence. She powers this approach with a passion that enables Hyundai and Kia media communications to compete at levels of breakthrough... Read More →

Track Host
SM

Scott Monty (@ScottMonty)

EVP of Strategy, SHIFT Communications
As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
Customer Insights Track - Room 162 A-B 415 Summer St, Boston, MA 02210

3:00pm

Turning Data into Insights
Join veteran marketer Christopher S. Penn on a journey through your marketing data. From raw data itself, through different models and methods of analysis, to insights that tell you what to do next, you’ll learn strategic and tactical skills to understand the story that your data is trying to tell you – and what the next part of the story should be. See how techniques borrowed from the stock market apply to your web analytics; learn how reverse engineering your sales funnel can guide your social media strategy; and prepare for the future of data-driven marketing.

Speakers
CP

Chris Penn (@cspenn)

Vice President, Marketing, SHIFT Communications
Christopher Penn has over 16 years of marketing experience in a number of industries including student loans, email marketing and now public relations. He is a best-selling author, keynote speaker, and was named a Top 50 Social Media Power Influencer by Forbes Magazine in 2012 and 2013. Chris currently serves as Vice President of Marketing Technology at SHIFT Communications.

Track Host
AP

Amit Phansalkar (@amitphan)

Chief Data Officer, MassMutual
Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
Data Track - Room 156 A-C 415 Summer St, Boston, MA 02210

3:00pm

Global Brand Strategy in an Always-On World
Across the globe, the new expectation is a personalized, mobile and multi-channel experience made possible through the support of big data. But how do you build a global brand marketing strategy in this fragmented, consumer-driven world? In this session, marketing executives from China’s top 10 competitive brands – who are also world-wide leaders in their industries – will share their perspectives on how to stimulate economic growth while achieving sustainable company growth. They will share strategies for adjusting to an omni-channel world, including application of the new marketing skills required, as well as perspectives on preparing for what’s next. In addition, the chairman of IDC China will share his performance analysis of top global brands.  

Speakers in this session include marketing leaders from China’s top competitive brands, including SINOPEC, ICBC, CCB, China Life, China Mobile, Huawei, Haier, ZTE, BOE, Tencent, CEC, Great Wall, and more. They’ll provide insights on the future of marketing and global branding, so don’t miss this session to learn from China’s best!

 


Speakers
LC

Lixin Cheng (@clxala)

Chairman & CEO, ZTE USA
Mr. Lixin Cheng currently serves as Senior Vice President of  ZTE Corporation, President of ZTE North America Mobile Devices Business Unit, and  Chairman and CEO of ZTE USA. Mr. Cheng joined ZTE in June 2010 as President of North America Region of ZTE Corporation and CEO of ZTE USA.Since that time, Cheng has grown the ZTE North America handset business from near zero to the fourth largest smartphone vendor. Cheng oversees all aspects of... Read More →
RV

Rich Vancil (@richvancil)

Group VP, Executive Advisory, IDC
Rich Vancil is IDC's Group Vice President, Executive Advisory Strategies. He leads IDC's research and global outreach that focuses on providing senior technology marketing and sales executives with insights and guidance to improve the productivity and efficiency of their organizations.  Rich started the Executive Advisory Group for IDC with the 2003 introduction of the CMO Advisory Research service, focusing on analysis of marketing... Read More →
MG

Michael Guo

Chief Consultant, Beijing Cloud Valley
Mr. Michael Guo has more than 30 years of international experience in the field of business strategy, business modeling, management consulting, research and general management in a wide range of industries including ICT, manufacturing, finance, insurance, healthcare, automobile, retail, logistics and industrial park development. Mr. Guo served as Managing Partner/Director for Greater China operations of top-notch international... Read More →

Sponsors

Wednesday September 17, 2014 3:00pm - 3:45pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

3:00pm

Appification of the Web
Appification: The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality. 

As mobile is starting to outpace the web in almost every measurable metric, companies are catching up quickly to the mobile marketing movement. But, instead of thinking how to display current web properties in a mobile friendly manner, the discussion has quickly advanced to how to make the web more more app-like in its rich functionality, leading to the idea of “appification.” Attend this discussion to learn how industry leaders are adapting to this change and how the transition toward a multi-screen/appified world is becoming ever more prevalent in user experience, marketing, and mobile strategies.

 


Moderator
RA

Raj Aggarwal (@analyticsraj)

CEO, Localytics
Raj is the CEO and Co-Founder of Localytics. Under Raj's leadership, Localytics has become the leading and most powerful marketing and analytics platform for apps and secured key partnerships with some of the world's most well-known brands, including Microsoft and The New York Times. Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with... Read More →

Speakers
AM

Adam Medros (@adammedros)

SVP Global Product, TripAdvisor
Adam Medros heads worldwide product development for TripAdvisor. Since joining TripAdvisor in 2004, Adam has overseen improvements to core functionality, content operations, international expansion, and development of a wide variety of travel planning features including the TripAdvisor and City Guides mobile apps on iOS and Android, the "Trip Friends" social features, and Facebook Instant Personalization on TripAdvisor.  Prior to joining... Read More →
RD

Rishi Dean (@rishidean)

VP, Product, Sittercity
Rishi Dean is a seasoned entrepreneur with experience in getting companies off the ground. He currently serves as the VP Product for the online child care marketplace, Sittercity, and prior to that as SVP Product for the leading Facebook marketing firm, Nanigans. Rishi was also on the founding team at Visible Measures, where he spearheaded the core technology and pioneered methods to unify measurement of paid, owned, and earned media... Read More →

Track Host
CG

Chuck Goldman (@ChuckyG)

Executive Director, frog US
Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
Mobility Track - Room 160 A-C 415 Summer St, Boston, MA 02210

3:00pm

Programmatic TV: The Promise & the Opportunity
Programmatic advertising is increasingly inserted into discussions as one of the promises and opportunities of advanced advertising. Programmatic buying and selling has existed in the digital world for some time – in display, mobile, online video, and now, it’s moving into television advertising. As programmatic moves to the $74 billion television industry, what strategies and lessons can we take from the digital world? How do TV advertising stakeholders prepare for this opportunity?
In this session, players in the advanced advertising ecosystem will discuss what the future holds for programmatic TV and the next steps to get there.

 


Moderator
SS

Stacey Shepatin (@bosmediacontent)

EVP, Director of National Broadcast, Hill Holliday
If anyone fits the definition of "Media Maven," it's Stacey. In fact, both Advertising Age and AdClub have already awarded her that title. A graduate of Colgate with a degree in Economics, Stacey came to Hill Holliday in 1997 and proceeded to distinguish herself as an industry leader, winning multiple awards for work and creativity including Media Week's "Media Plan of the Year". In addition, she's also a guest lecturer at Boston University's... Read More →

Speakers
AK

Adam Kasper (@adamfkasper)

Chief Media Officer, North America, Havas Media
Adam has primary responsibility for building and evolving the media offering at the agency. He’s served as a key member of the executive management team of Havas Media since 2008. A 20-year veteran of the digital and media industry, Adam is a regular speaker at industry events, contributor to publications and in 2013 was named an OMMA MediaPost All-Star for media. Adam guides the agency’s North American efforts across all channel... Read More →
JB

Jason Burke (@jburkejburke)

VP, Product, clypd
Jason Burke is VP of Product for clypd, a Somerville, MA startup building an ad tech platform to bring addressable and targeted buying to the television ecosystem connecting inventory owners with marketing demand through programmatic means. Prior to clypd, Jason spent six years building ad technology for online video at ScanScout and Tremor Video where he had responsibility for product management, technical strategy and operations efforts... Read More →
BT

Ben Tatta

President, Cablevision Media Sales, Cablevision Systems Corporation
Ben K. Tatta is President of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across 3M+ households in the NY DMA.  In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and results. The division comprises three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership... Read More →

Track Host
MM

Mike Proulx (@McProulx)

EVP – Director of Social Media, Hill Holliday
Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star... Read More →


Wednesday September 17, 2014 3:00pm - 3:45pm
TV & Video Track - Room 153 A-C 415 Summer St, Boston, MA 02210

4:15pm

FutureM Keynote: EVAN GREENE, CMO, The Recording Academy (The GRAMMYs)
DIGITAL MARKETING & THE GRAMMY BRAND

During his keynote address, Evan Greene will share insights on the increasingly important role data plays in experiential brand marketing. In addition, he’ll discuss the ways digital and social have contributed to the success of the evolving GRAMMY brand. This includes a dynamic social strategy, a focus on the production of innovative content programs, relationships with social platforms, as well as partnerships with relevant music sites including (but not limited to) Spotify. Pandora, Shazam, and iTunes. These coordinated efforts help keep the GRAMMY brand relevant and connected to its core audience during the other 364 days of the year.

Speakers
EG

Evan Greene (@hopeandchange)

Chief Marketing Officer, The Recording Academy
As The Recording Academy's Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music - the GRAMMY.  Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue.  With extensive experience in advertising, branding... Read More →


Wednesday September 17, 2014 4:15pm - 5:00pm
*FutureM Keynotes - Room 157 A-C 415 Summer St, Boston, MA 02210

5:00pm

Club INBOUND Happy Hour

CLUB INBOUND

Enter the awesome world of inbound. Eat, drink, refuel, and network in Club INBOUND. Grab a snack, enjoy entertainment, share ideas, and lounge with your peers in this inspiring and creative space.

 

HAPPY HOURS

As the days come to an end, step out of the sessions and into the fun with the INBOUND happy hours, featuring good conversation and even better libations.


Wednesday September 17, 2014 5:00pm - 6:00pm
Where's the Party? - Hall B 415 Summer St, Boston, MA 02210

7:30pm

INBOUND Rocks Concert with Janelle Monáe

Come together for the biggest evening event of the week featuring incredible music and celebration. Be prepared to rock out this year with the extremely talented, Janelle Monáe!

DJ/Doors Open – 7:30 pm

Special Guest Performer - 8:30 – 10:00 pm

 


Artists
JM

Janelle Monáe

This year's INBOUND Rocks performer is grammy-nominated, soul and R&B singer-songwriter, composer, and record producer: Janelle Monáe! | | Monáe debuted her first studio album in 2010 with the release of "The ArchAndroid" and has been on fire ever since. In 2012, Monáe's guest appearance on Fun's "We Are Young" reached number 1 on the Billboard Hot 100 chart. Her second studio album, "The Electric Lady," was released... Read More →


Wednesday September 17, 2014 7:30pm - 10:00pm
Where's the Party? - Hall C 415 Summer St, Boston, MA 02210
 
Thursday, September 18
 

8:30am

Keynote: MARTHA STEWART
Speakers
MS

Martha Stewart (@MarthaStewart)

Founder, Martha Stewart Living Omnimedia
Martha Stewart, founder of Martha Stewart Living Omnimedia and Emmy Award-winning television show host, entrepreneur and bestselling author, is America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and... Read More →


Thursday September 18, 2014 8:30am - 10:00am
**INBOUND Keynotes - Hall C 415 Summer St, Boston, MA 02210

10:30am

The Best of Boston Creative
Join three 2014 MITX Award winners as they give a more in depth look at the creative campaign that got them one of these prestigious industry awards. Creative Directors from Hill Holliday, White Rhino and Genuine Interactive will discuss the strategy and execution of their winning campaigns, including:
  • a B2B marketing campaign that includes a fully responsive, HTML 5 experience,

  • a communication plan that started in mass media (TV, Print, Digital) and went all the way to the point of purchase,

  • and a creative strategy that seamlessly transitions between apps, signage designs and microsites.
These three companies have the hardware to prove that they have some of the best creative in Boston this year. Now let them show you just how they reached this achievement!

Speakers
CP

Chris Pape (@chrispape)

Executive Creative Director, Genuine Interactive
Chris Pape founded Genuine Interactive in 2005 to help brands and businesses create valuable relationships with their audiences through engaging experiences, not advertising. This new kind of agency didn't yet exist, so Pape created an agency that held multiple areas of expertise and a hyper-collaborative culture. Genuine's agency model lives on the fault lines of converging technologies such as mobile, social, video, and even in the physical... Read More →
DG

Dan Greenwald (@dgreenwald)

Founder and Chief Creative Officer, White Rhino
As founder and chief creative officer of White Rhino, Dan Greenwald has been leading his herd of creative talent since 1990. At a time when B2B was nothing but stock images of conference rooms and cliché slogans, Dan devised a game-changing philosophy called B2Me – treating business audiences like people to stimulate the dopamine rush needed for them to make a buying decision. This approach has been... Read More →
KD

Kevin Daley

SVP, Group Creative Director - Art, Hill Holliday
A long-time creative lead at Hill Holliday, Kevin has overseen integrated campaigns for a diverse roster of clients including Major League Baseball, Dunkin' Donuts, Newsweek, Cadillac, Anheuser-Busch and Liberty Mutual, to name just a few. His work has won virtually every award in the industry, from Cannes, The One Show and Communication Arts to Clios, Kellys and MITX. And he himself was recently recognized by Archive International as one of... Read More →

Track Host
T

Tom Simons

Chairman, PARTNERS+simons
Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person." In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an... Read More →


Thursday September 18, 2014 10:30am - 11:15am
Creative Track - Room 160 A-C 415 Summer St, Boston, MA 02210

10:30am

The Content-Powered Organization
Global footwear and apparel retailer New Balance worked to rethink not only the ways in which content is created and distributed, but also the ways in which it can connect parts of the organization. From working with product development teams to tell better stories about their shoes, to collaborations with event activation teams to bring the brand to life, to content-powered partnerships with Zappos and Amazon that link marketing with channel sales, New Balance is working to embed cross-departmental content creation into its DNA.

Speakers
IF

Ian Fitzpatrick (@ianfitzpatrick)

Chief Strategy Officer, Almighty
Fitzpatrick is a founding partner at Almighty, where he heads up a research and strategy practice charged with designing more-relevant experiences, services and systems centered on user needs and behaviors. In his ten years at Almighty, Fitzpatrick has led initiatives at the intersection of physical and digital for clients like New Balance, L.L.Bean, LoJack Corporation, DavidsTea, Georgia-Pacific, TJX, Disney Parks and Resorts, Al Gore's Climate... Read More →
PC

Patrick Cassidy (@patrickecassidy)

Head of Global Digital Brand Marketing, New Balance
Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions. Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At... Read More →

Track Host
MH

Michelle Heath (@michelleheath)

Founder and CEO, Growth Street Marketing
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is... Read More →


Thursday September 18, 2014 10:30am - 11:15am
Engaging Content Track - Room 162 A-B 415 Summer St, Boston, MA 02210

10:30am

How to Design Your Mobile Experience for the Future

Ambitious businesses are struggling with consumer demand for new, shiny, and better while coping with the lightning-fast pace of technology advancement. Gone are the days that companies earned billions by releasing a software update every two-to-three years. They have learned instead that experience trumps function and design drives experience. From websites to mobile apps, APIs to store-finders, organizations are delighting customers and disrupting markets when they draw a hard line around functionality, and use product design principles to fuel their product roadmap. This discussion will cover:

  • How to fail quickly and gracefully

  • Designing for multiple experiences

  • What startups and enterprise can teach each other

  • How to achieve roadmap flexibility

Speakers
SC

Sara Castellanos (@BosBizSara)

Journalist, Boston Business Journal
Sara Castellanos writes about startups, venture capital and all things tech as a reporter for the Boston Business Journal. Originally from Denver, Colo., Sara moved to Boston last fall after spending four years as a state and local politics reporter for a newspaper and magazine in Aurora, Colo. She has also written for the Denver Post, the Denver Business Journal and the Patriot Ledger in Quincy. She graduated with a bachelor's degree in... Read More →
SA

Sam Aquillano (@samaquillano)

Executive Director, Design Museum Boston
Sam Aquillano is Co-Founder and Executive Director of Design Museum Boston. Sam earned a BFA in Industrial Design from Rochester Institute of Technology and went on to design consumer electronics at Bose Corporation as well as to teach design at Wentworth Institute of Technology, MassArt, and Babson College - where he recently earned his MBA. With a passion for design, creativity, and learning, Sam creates a long-term vision for the museum. He... Read More →
AF

Alec Francesconi

President, Cantina Consulting
Alec Francesconi is Cantina’s President. Alec brings a decade of internet consulting experience to Cantina and is passionate about helping clients understand, design and execute the right technical solution for their specific need. In his time at Cantina, Alec has managed efforts for Putnam Investments, CUNA Mutual, Vista Higher Learning and among others. Prior to joining us, Alec was with Molecular and Edgewater Technologies where he... Read More →
AJ

Andrea Jackson

SVP, Sales & Marketing, PerkinElmer

Sponsors

Thursday September 18, 2014 10:30am - 11:15am
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

10:30am

Creating a Culture of Innovation
Growth comes from making the bold move first, and bold moves spring from a culture of innovation: listening more carefully outside and strategically pushing things further and faster inside. To change industries we have to uncover new ideas and creatively evolve them to be distinct and own-able. If it is not a natural evolution, then the ideas may not connect with customers, but if the ideas are not sufficiently evolved, then our clients cannot own them. Our experience with radical innovation shows that to drive growth we have to constantly strive for a more perfect union of empathy, data, and inspiration. Join this session to learn from an innovation leader committed to finding new ways to make life better.

Speakers
HW

Harry West (@hwest2020)

Senior Partner, Prophet
Harry West leads Customer Experience Design and Innovation at Prophet: creating customer experiences and products that work better for people, deliver on brand promise and grow businesses.  Harry has lived design and innovation for over twenty-five years. Working with P&G he helped create Swiffer, and working with BBVA he helped create their new Customer Centric Banking system. From consumer packaged goods to banking he helps... Read More →

Track Host
ML

Matt Lindley

Director of Innovation, SapientNitro
His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.   Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding... Read More →


Thursday September 18, 2014 10:30am - 11:15am
Innovation Track - Room 153 A-C 415 Summer St, Boston, MA 02210

10:30am

Sofa vs. Stadium: Smart Stadiums Redefine the Fan Experience

What is the future of high-tech sports venues? Is it software-driven stadiums or HD and the second screen? The future of sports entertainment will be determined by how teams create in-stadium experiences to engage fans. Join us as we discuss with leading marketers from football, baseball, and basketball how they are evolving the experience in stadiums to pull fans from the creature comforts of their home entertainment system.


Speakers
PS

Peter Stringer (@peterstringer)

Sr. Director, Digital Media, Boston Celtics
In his capacity as Senior Director of Interactive Media for the Boston Celtics, Peter Stringer (@peterstringer) is responsible for crafting the team's digital marketing, social media and video content strategy. He joined the team as Internet Operations Manager in November 2005. Stringer launched and cultivated the Celtics' digital and social media channels, building an audience of over 8.5 million "Likes" on Facebook (currently the... Read More →
TZ

Timothy Zue (@tzue)

VP, Business Development, Boston Red Sox
Tim Zue initially joined the Boston Red Sox in 2003 as a Business Analyst to help provide the financial and analytical support behind a variety of business decisions including but not limited to: ticket pricing, the impact of Fenway Park renovations, the viability of non-baseball events, and many other new business ventures.  He was instrumental in the recent decision to introduce both variable and dynamic pricing at Fenway and led the... Read More →
AT

Alex Tee

Principal, Altitude
Although formally trained as a mechanical engineer, Alex has a strong multi-disciplinary skill set. His greatest enjoyment involves bridging disciplines, understanding people, and helping them fulfill their needs. This curiosity has allowed him to contribute to Altitude in numerous capacities, including as an ethnographic researcher, strategist, and facilitator. His client work includes creating groundbreaking products and systems for Thermo... Read More →

Track Host
IK

Isaiah Kacyvenski (@isaiahkaz)

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10
Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development... Read More →


Thursday September 18, 2014 10:30am - 11:15am
Sports Marketing Track - Room 156 A-C 415 Summer St, Boston, MA 02210

11:45am

Art & Science: Creativity vs. Data
Technological disruption in marketing is inevitable. Automation is permeating media, advertising, and marketing with the promise of delivering the right brand messaging at the right time across all channels. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity?

The question of art vs. science isn’t a new one. The balance between creative strategy and media technology will be what separates winning marketing organizations from the losing ones. Can these two competing schools of thought be brought together? This session is a candid and thought-provoking discussion, featuring leaders from the "math" and "mad" schools of thought.



Speakers
BS

Brendan Stephens (@brendanstephens)

Creative Director, Zipcar
Brendan Stephens is the Creative Director for Zipcar, working with an amazing internal team and external agencies, on all design and copy for the brand. Prior to that he art directed and designed for Rue La La, body+soul magazine, the Boston Globe Sunday Magazine, Natural Health magazine and Kitchen Sink Press. His design and art and creative direction has been recognized by The Webby Awards, The Ad Club's Hatch Awards, The Society of Publication... Read More →
RD

Robert Davis (@heyrobertdavis)

EVP, Strategy, PJA Advertising + Marketing
I love working in an era that I see as defined by an interesting tipping point: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital experiences. On the other hand, it's challenging to organize teams to forget about the technology and instead think very freely about how brands can behave-in the context of peoples lives. When we do, we can find all kinds of fascinating ways to identify and suggest... Read More →
MP

Millie Park (@milliepark)

Sr. Director, Commerce & Community, Zipcar
Millie has spent her career solving business challenges through the innovative use of emerging technologies. Her management consultant background brought her into the world of Customer Relationship Management where she consulted with companies since the early stages of e-commerce. Her focus was to help businesses harness data and technology to better understand customer behavior and drive revenue.  Millie helped grow digital marketing... Read More →

Track Host
T

Tom Simons

Chairman, PARTNERS+simons
Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person." In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an... Read More →


Thursday September 18, 2014 11:45am - 12:30pm
Creative Track - Room 160 A-C 415 Summer St, Boston, MA 02210

11:45am

The Future of Storytelling
Marketers are always trying to stay ahead of the curve when it comes to storytelling. As multimedia and cross-channel promotion grow increasingly more popular, it begs the question, how do we keep storytelling creative and compelling? This panel will explore this future through three unique lens: social, visual, and educational. By parsing the different elements of the story, we can see how they will eventually come together as lines blur and the narrative becomes all that much more important. This panel will explore the future of storytelling with those who have done it best.

Moderator
BG

Ben Grossman (@BenGrossman)

VP, Strategy Director, Jack Morton Worldwide
Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has worked to set strategy and develop initiatives for brands including Subway Restaurants, P&G, Lady Gaga's Born This Way Foundation, Bombardier and Liberty Mutual. Ben has also been tapped to present at the Consumer Electronics Show, for Microsoft and at numerous other trade events. Reporters from publications... Read More →

Speakers
CO

Chad O'Connor (@chadoconnor)

Adjunct Professor of Communication Studies, Northeastern University
Chad O'Connor is a Boston based consultant, lecturer and thinker offering strategy and communication expertise to business, startup, nonprofit, government or individual clients in areas such as presentation coaching, pitching, executive ghost writing, strategic messaging, PR, and organizational communication improvement and culture. Chad teaches grad and undergrad communication courses at Northeastern University, where he also mentors for the... Read More →
JL

Jenna Lebel (@JennaL15)

Director, Social Marketing & Head, Social Media Center of Excellence, Liberty Mutual
Jenna Lebel is the Director of Social Media at Liberty Mutual Insurance. Since joining Liberty Mutual Insurance in 2013, Jenna led the social marketing activation of the company's Team USA sponsorship at the 2014 Winter Olympic Games in Sochi. Her work on the RISE campaign for the Olympics was covered in AdAge, AdWeek, USA Today, Boston Globe, Sports Business Journal, and more. Jenna has also helped Liberty Mutual establish a Social Media... Read More →
MF

Mike Farber (@mfarbs)

Partner, LaunchSquad
Mike loves a good story. He's a partner at LaunchSquad, a communications agency in Boston, San Francisco and New York with a special hankering for companies that think big and act bigger.

Track Host
MH

Michelle Heath (@michelleheath)

Founder and CEO, Growth Street Marketing
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is... Read More →


Thursday September 18, 2014 11:45am - 12:30pm
Engaging Content Track - Room 162 A-B 415 Summer St, Boston, MA 02210

11:45am

The Future of Mobile: Data-Fueled, Programmatic & Dominant
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.

Speakers
MP

Mike Putnam (@michaelputnam)

SVP, American Well
Mike Putnam is Senior Vice President of Consumer Markets at American Well, a leader in telehealth solutions with apps that let people quickly see a doctor on their smartphone. In this role Mike has responsibility for user acquisition using paid, earned and owned media.  Prior to American Well, Mike has held senior leadership roles dealing with mobile, marketing and product management at KAYAK, Rue La La and TripAdvisor.  Mike... Read More →
SS

Spencer Scott (@spencerescott)

Chief Revenue Officer, Fiksu
Spencer Scott drives global revenue planning and generation for Fiksu and FreeMyApps. Spencer's fire is fueled by his 15+ years of business development efforts with early stage ventures in complex digital ecosystems, including video solutions provider OneScreen and search engine marketing innovator Adverplex. | | Spencer was founder and CEO of ColoAccess, a colocation consulting company, and spent the early part of his career at Verizon and MCI... Read More →

Sponsors

Thursday September 18, 2014 11:45am - 12:30pm
Featured Sessions - Room 157 A-C 415 Summer St, Boston, MA 02210

11:45am

The Idea is the Easy Part: Selling Innovative Ideas

You've got a big idea. A big BIG idea. But there's no budget. The people around you think it's impossible. The schedule is a mess. Your client wants a product spot that looks exactly like last year's spot, “but fresher.” How do you keep your idea alive with all of the forces arrayed to kill it? Join Ben Jones from Google and Matt Lindley from Sapient as they discuss how to sell through innovative ideas in a world that claims to want them, but kills them off with gleeful relish.


Speakers
BJ

Ben Jones (@harperjones)

Creative Director, Google
Ben is a Creative Director at Google.  He works with brands and their creative and media agencies to build their brands by drawing on the best of technology, media and storytelling.  His work takes him inside virtually all of the major US advertisers and the top advertising agencies, helping shape them for this digital/mobile age. His past life includes being the Dean of Admissions at Bennington College, building a network of early... Read More →

Track Host
ML

Matt Lindley

Director of Innovation, SapientNitro
His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.   Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding... Read More →


Thursday September 18, 2014 11:45am - 12:30pm
Innovation Track - Room 153 A-C 415 Summer St, Boston, MA 02210

11:45am

Game Changer: How Wearable Technology Is Impacting Athletes & Shaping a New Generation

The modern professional athlete is both an athlete and a business. With the increase in available wearable technologies, mobile platforms, sensors, real-time biometrics and athletic performance data, the professional athletes of today are gaining unlimited access to vital information.  This can have a profound impact on both individual athlete and team fitness, training and performance. With all the data that is available - what metrics matter? And when does it get to be too much/distracting? We will also explore how the Reebok CHECKLIGHT team collaborated with athletes, coaches, athletic trainers to impact one team's experience with wearable tech, empowering youth athletes to practice safer play.  


Moderator
EW

Elyse Winer (@elysefaith)

Senior Manager, Marketing & Brand, MC10
Elyse Winer is a highly accomplished marketer with experience helping organizations address strategic challenges and build enduring brands. At MC10, Elyse is responsible for marketing next-generation sports, fitness and healthcare products built on the company's unique conformal electronics platform. In 2014 she was named to the Forbes "30 Under 30" List in Marketing & Advertising, and was named a "Future Industry Leader" by the Sports... Read More →

Speakers
SS

Shira Springer (@ShiraSpringer)

Investigative & Enterprise Sports Reporter, Boston Globe
Shira Springer is an investigative/enterprise reporter for the Boston Globe’s sports section. She also covers the Winter and Summer Olympics and Boston Marathon. She served as the paper’s Celtics beat writer for several years. Her reporting on the Celtics and the NBA, as well as the larger sports world, has earned awards from the Associated Press Sports Editors for investigative and explanatory journalism and from the Women’s... Read More →

Track Host
IK

Isaiah Kacyvenski (@isaiahkaz)

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10
Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development... Read More →


Thursday September 18, 2014 11:45am - 12:30pm
Sports Marketing Track - Room 156 A-C 415 Summer St, Boston, MA 02210

12:30pm

Lunch
COMPLIMENTARY (lunch tickets)

INBOUND Café

Entrance Plaza (front):
Chubby Chickpea
Stoked
Bon Me

Lawn on D (back):
Baja
Sweet Tomatoes
Moyzilla
Uygur
The Bacon Truck
Rhythm & Wraps
Tenoch
Pennypackers
Mei Mei      

Thursday September 18, 2014 12:30pm - 1:30pm
Where's the Food? 415 Summer St, Boston, MA 02210

1:30pm

Anatomy of a Viral Video

In advertising, we work tirelessly to create what we hope is incredible branded content and then pay to get it in front of as many of the right people as possible. Our success is measured by some combination of business results, brand surveys and industry awards. But what really gets our blood pumping is when our work grabs the attention of the masses and goes viral. At Mullen, we recently had the good fortune of experiencing this with a video we created for American Greetings’ Mother’s Day campaign.

Naturally, when you do something great, you want to understand how you did it, so you can do it again. Our project post-mortem revealed some interesting insights about how and why something spreads among consumers and media, which is what we will share in this presentation, “Anatomy of a Viral Video.”


Speakers
EW

Eric Williamson (@edubble_u)

SVP, Director of Digital & Content Strategy, Mullen
Eric officially works in the planning department, but he's a bit of what we affectionately refer to as a"misfit toy"here at Mullen. The great thing about misfits is that they are the people who live and operate between the lines of the typical agency departments. They help to connect the agency together around ideas. So unofficially Eric works squarely between Planning, Creative and Account and has a hand in everything digital/social that we... Read More →
KA

Kazi Ahmed (@kaziahmed)

VP, Group Digital Director, Mediahub/Mullen
Kazi's career in agency-side digital media spans 13+ years, managing global brands like Fidelity Investments, McDonald's, Bose, Timberland & Goodyear Tires to name a few. Prior to joining Mullen in 2012, Kazi drove digital media efforts at Havas Media, where his contributions led to recognition for the agency, including a Gold Award at the Cannes Lions International Festival of Creativity (Fidelity Investments, 2011), a Grand Prix at The... Read More →
JR

Jon Ruby

VP, Creative Director, Mullen
Jon returned to Boston for a second tour of duty after spending thirteen years in Toronto, New York and, you guessed it, Boston. While working at agencies like Publicis NY and BBDO Toronto, he built global brands such asM&M's, PepsiCo, Heineken, Starbucks, GilletteandAlka-Seltzer. At Mullen, Jon has produced award-winning work forGoogle, Airbnb, American GreetingsandNational Geographic Channels. In his spare time, he desperately wishes he had... Read More →

Track Host
T

Tom Simons

Chairman, PARTNERS+simons
Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person." In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an... Read More →

Sponsors

Thursday September 18, 2014 1:30pm - 2:15pm
Creative Track - Room 160 A-C 415 Summer St, Boston, MA 02210

1:30pm

Transforming the Way Large & Small Companies Connect & Engage Their Prospects
Consumers are savvier and more connected than ever. They are more likely to rely on information from social media sources than ever before. As quality content becomes a priority for today’s consumer, content marketing - by way of advertising - gains greater significance. Therefore, it’s more important than ever for marketers to have a very clear understanding of their audience, in order to become a valuable resource. Penry Price will give insight into the critical role context plays for brands seeking, not only to engage, but to also gain true believers in their brand. Price will provide perspective on the consumption and engagement habits of today’s global professional, and offer best practices on how to authentically build long lasting relationships that result in true impact.

Speakers
PP

Penry Price (@PenryPrice)

VP of Global Sales, Marketing Solutions, LinkedIn
Penry Price is the vice president of global sales for LinkedIn's Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn's advertising business as it evolves into a content... Read More →

Track Host
MH

Michelle Heath (@michelleheath)

Founder and CEO, Growth Street Marketing
Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is... Read More →


Thursday September 18, 2014 1:30pm - 2:15pm
Engaging Content Track - Room 162 A-B 415 Summer St, Boston, MA 02210

1:30pm

What TED Talks Can Teach You About the Future of Marketing
Learn how TED is changing people's expectations of communications, what makes great TED talks succeed, and how the principles underlying that success can be applied to business communication. Tamsen Webster will share what she has learned about TED talks from prepping speakers for TEDxCambridge, and map that to specific principles and tools that the audience can immediately apply.

Speakers
TW

Tamsen Webster (@tamadear)

Executive Producer, TEDxCambridge
Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker, consultant, coach, and writer, Tamsen regularly presents on how to differentiate your brand, how to sell from the stage (without selling from the stage!), and how to... Read More →

Track Host
ML

Matt Lindley

Director of Innovation, SapientNitro
His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.   Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding... Read More →


Thursday September 18, 2014 1:30pm - 2:15pm
Innovation Track - Room 153 A-C 415 Summer St, Boston, MA 02210

1:30pm

The Evolution of Sports Sponsorship

Fragmentation, social media and the second screen have changed how brands interact with teams and their fans. The era of brands employing one approach to sports sponsorship is gone. Brands are now utilizing various assets to engage fans. Join us as brands and teams discuss some of the approaches they are using to deliver sponsorship ideas and solutions that are ownable, unique, social, brand-centric, targeted, extendable, and measurable.


Speakers
CS

Chris Starck (@CStarck)

Director of Corporate Partnerships, Kraft Sports Group
Christopher Starck is the Director of Corporate Partnerships for the Kraft Sports Group.  In his position, he develops and implements multi-facetted marketing programs for partners of the New England Patriots, New England Revolution, and Gillette Stadium.  Chris manages the organization's relationships with industry-leading and Fortune 500 brands including Gillette, Anheuser-Busch, Bank of America, Pepsi, UnitedHealthcare, Verizon... Read More →
JR

Jim Rushton (@jim_rushton)

Former CRO, Miami Dolphins & Principal, Revenue Activation Strategies - Sports
Jim Rushton was the Chief Revenue Officer, Senior Vice President, of Tickets, Corporate Partnerships and Integrated Media for the Miami Dolphins and Sun Life Stadium from 2009 - 2013 (Nov '09 - Jan '12 - SVP Corporate Partnerships and Integrated Media; CRO Jan '12 - Sep '13). In this capacity, he was responsible for all revenue associated with the Miami Dolphins and Sun Life Stadium, including tickets (suite, club, season and individual game... Read More →

Track Host
IK

Isaiah Kacyvenski (@isaiahkaz)

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10
Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development... Read More →


Thursday September 18, 2014 1:30pm - 2:15pm
Sports Marketing Track - Room 156 A-C 415 Summer St, Boston, MA 02210

2:30pm

Keynote: SHIZA SHAHID, CEO and co-founder, Malala Fund
Speakers
SS

Shiza Shahid (@Shiza)

CEO and Co-Founder, Malala Fund
Shiza Shahid is an entrepreneur and social activist of Pakistani origin. She is the CEO and co-founder of the Malala Fund, the organization representing the young Pakistani activist who was shot by the Taliban for her campaign for girls’ education. A graduate of Stanford University, Shiza was previously a business analyst at McKinsey & Company in the Middle East. She is now leading Malala Fund in its work to empower girls through... Read More →


Thursday September 18, 2014 2:30pm - 4:00pm
**INBOUND Keynotes - Hall C 415 Summer St, Boston, MA 02210