Mobile commerce has reached and will soon pass its tipping point: more than 60% of the U.S. population now owns smartphones. But mobile commerce is much more about consumer behavior and our daily lives than simply understanding social media and mobile apps. Let's discuss what you need to know to capitalize on history's greatest shifts in human behavior and commerce - from infrastructure to culture, learn how to create your strategy for tactical success.
This session will explore questions like:
What are the latest technologies and tactics helping retailers and brands gain insights into their consumers, creating successful digital personalization that drives loyalty?
How are brands using customer analytics and real-time web personalization to acquire new customers, keep members engaged and promote member referrals to drive online conversions and revenue?
