What is the future of high-tech sports venues? Is it software-driven stadiums or HD and the second screen? The future of sports entertainment will be determined by how teams create in-stadium experiences to engage fans. Join us as we discuss with leading marketers from football, baseball, and basketball how they are evolving the experience in stadiums to pull fans from the creature comforts of their home entertainment system.
The modern professional athlete is both an athlete and a business. With the increase in available wearable technologies, mobile platforms, sensors, real-time biometrics and athletic performance data, the professional athletes of today are gaining unlimited access to vital information. This can have a profound impact on both individual athlete and team fitness, training and performance. With all the data that is available - what metrics matter? And when does it get to be too much/distracting? We will also explore how the Reebok CHECKLIGHT team collaborated with athletes, coaches, athletic trainers to impact one team's experience with wearable tech, empowering youth athletes to practice safer play.
Fragmentation, social media and the second screen have changed how brands interact with teams and their fans. The era of brands employing one approach to sports sponsorship is gone. Brands are now utilizing various assets to engage fans. Join us as brands and teams discuss some of the approaches they are using to deliver sponsorship ideas and solutions that are ownable, unique, social, brand-centric, targeted, extendable, and measurable.
