Brian Babineau is the EVP of Social and Content Solutions at Arnold Worldwide. His team at Arnold focuses on translating brands into stories that can be brought to life through content and social media to drive business results for clients such as Carnival Cruise Lines, Jack Daniel's, New Balance, Progressive and Tyson Foods. Prior to Arnold, he spent 4 years at Digital Influence Group and 10 years at Digitas, focused on digital media, content marketing and social media activation.