Amber is the co-founder and CEO of an early stage start-up, Did It, a photo-sharing app that captures your photos plus the details that matter so you can capture and share not just your pics, but your full lifestyle experiences and life out with friends.

While a first time-entrepreneur, Amber has lived and breathed the lifestyle industry for almost 10 years through a variety of marketing and sales roles in the spirits industry. Most recently, Amber led regional marketing and sales planning for a portfolio of 30 brands, including Grey Goose Vodka, Bacardi Rum and Bombay Sapphire Gin at Bacardi USA. While at Bacardi, Amber also pioneered creation of multiple first-time spirits marketing programs using social and digital media.

Previously, Amber led sales teams for 5 years, having managed customer relationships with hotel groups, local bars, clubs and restaurants and major retailers. Amber completed a MBA with Distinction from the Kellogg School of Management at Northwestern while working full-time and, later, a Masters of Public Administration from the Harvard Kennedy School. When not at work on Did It at the Harvard iLab, Amber loves discovering her own city's local hidden gems and traveling like a local- from Bali to Beijing, Rome to Nairobi and Casablanca to Boston.