Charlie Cole has run the gamut in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue, and took an established fashion brand's ecommerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something the company had never done in 75 years of business. The leadership team he facilitated ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral, and supplement space. Launched in late 2013 in partnership with creative director Vanessa Trania, Cole's The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion, and beauty space.