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FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.
JB

Jonathan Beamer (@jlbeamer)

Progressive Insurance
Business Leader, Marketing Innovation
Jonathan joined Progressive in 2011 to lead marketing brand strategy and execution of that strategy across digital channels. During his time at Progressive, he's worked to extend the Superstore campaign, created the foundation of the Box direct response campaign, and strengthened their digital and social media presence, including launching Progressive's first digital only campaign, Babyman. Prior to his work at Progressive, he was an SVP of Strategy and Analysis at Digitas, an integrated brand advertising agency with digital at its core, and part of the Publicis network of agencies. His work has focused on the marketing big picture-identifying where firms should spend their marketing dollars and assessing the types of programs that generate positive marketing ROI.  Jonathan has worked to improve marketing investment at Aflac, Goodyear, P&G, General Motors, and AT&T.  He holds a bachelor's degree and a master's degree in mechanical engineering from Stanford University, with a focus on embedded microcontrollers in mechanical systems, an MBA, with Distinction, from Tuck School of Business at Dartmouth.

My Speakers Sessions

Tuesday, September 16
 

10:30am EDT