FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.

Patrick Cassidy (@patrickecassidy)

New Balance
Head of Global Digital Brand Marketing

Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions.

Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At 94x50, he led campaigns and executions for a clients like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi's, Foot Locker, Skullcandy, and the Brooklyn Nets.

My Speakers Sessions

Thursday, September 18

10:30am EDT