FutureM 2014 has ended
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center.

Robert Davis (@heyrobertdavis)

PJA Advertising + Marketing
EVP, Strategy
I love working in an era that I see as defined by an interesting tipping point: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital experiences. On the other hand, it's challenging to organize teams to forget about the technology and instead think very freely about how brands can behave-in the context of peoples lives. When we do, we can find all kinds of fascinating ways to identify and suggest connections between things they didn't know to connect, and compete for their scarce attention (or even their affection).

It's this idea of finding new ways to enable brand behavior that makes me think this is a great time to be a marketer.

Oh, yeah, the details: The list includes PJA, Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, Neat, Red Hat, SAP, TE Connectivity. Interests: green vehicles, heirloom tomatoes, free-heeling, assorted pets, my wife and two boys- in reverse order.

My Speakers Sessions

Thursday, September 18

11:45am EDT