Tim Hayden in Principal Strategist at TTH Strategy, a consultancy that assists businesses with operations, marketing and customer service by assembling technology and communications initiatives that lead to efficiency and profitability. Formerly leading EdelmanMobile in North America, he has been a founding member of agencies and technology ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change in some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others).  Tim is also the co-author of The Mobile Commerce Revolution (Pearson, August 2014).